Communique


  • The most important book on corporate responsibility yet published
  • Written by top corporate leaders Chad Holliday, Chairman and CEO, DuPont; Stephan Schmidheiny, Chairman, Anova Holding AG; and Philip Watts Chairman of the Committee of Managing Directors, Royal Dutch/Shell Group of Companies
  • A publication of the World Business Council for Sustainable Development which includes members from 160 of the largest and most influential companies from around the world including: AOL Time Warner, AT&T, Bayer, BP, Coca Cola, and Dow Chemicals (see attached list at the end of the EFS for full listing)
  • Uses nearly 70 case histories of companies from around the world to show that good corporate social and environmental performance is an investment which will improve the bottom-line
  • Argues that a further liberalization of the global market is the best way to alleviate third world poverty and encourage corporate responsibility
  • Explores, in depth, the three pillars of sustainable development: economic growth, ecological balance, and social progress
  • The authors are key insiders who show how to mobilize markets in favor of sustainable development
  • Copublished with Greenleaf Publishing

Stephan Schmidheiny, author of the hugely influential Changing Course, has joined with fellow prime movers in the World Business Council for Sustainable Development-Chad Holliday of DuPont and Philip Watts of Royal Dutch/Shell-to spell out the business case for addressing sustainable development as a key business strategy.

The authors insist that a global partnership-between governments, business and civil society-is essential, if accelerating moves towards globalization are to maximize opportunities for all, especially the world's poor. They argue that far more eco-efficient and socially equitable modes of development must be pursued in order to allow poorer nations to raise their standards of living.

To achieve these aims, the book explains that markets must be mobilized in favor of sustainability, leveraging the power of innovation and global markets for the benefits of everyone. Business cannot succeed in failing societies.

Whether small, medium or large, all businesses must innovate and change to meet the social and environmental challenges of the coming years. Walking the Talk provides proven strategies for doing just that, and real-world examples of business leaders who are becoming a leading force for change-improving both their own bottom lines and quality of life for future generations around the world.