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Paperback: 128 pages
ISBN 9781576751640
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Price: $16.95
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How To Get Ideas

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Amazon Reviews


5 of 5 people found the following review to be helpful:

Turn on the light bulbs!,  February 6, 2002

By Greg Jenkins

In a word, OUTSTANDING! Ideaship is a must read for all supervisors and managers who want to assist their people in becoming more vital to their organizations. I only wish I had this book in my hands years ago... but it's okay, I've got it now!

Jack Foster's insights are practical, humorous, and so very down-to-earth. He offers such a fresh approach to even the very basics of motivation and creativity. You're gonna love the many new words Jack will add to your vocabulary too. You might even become "ideaized".

Larry Corby's illustrations add the icing to the cake. Every few pages are sparkling with whimsy... I never knew a light bulb could smile.

Do your brain cells a favor and buy this book!





3 of 3 people found the following review to be helpful:

My Problems with "Ideaship".,  January 22, 2002

By Richard C. Mahoney

I have two problems with "Ideaship". The first is with the subtitle, "How to Get Ideas Flowing in Your Workplace". No question, this book is certainly a valuable guide for that, but it's a lot more. A few chapters into the book, it occured to me that the suggestions Mr. Foster was outling to generate ideas are, surprisingly, even more valuable for generating meaningful personal relationships--in or out of the workplace. You needn't be on the employment rolls to benefit from "Ideaship".

My other problem with this book? I now live in fear that those few, benighted people that found themselves working for me will read "Ideaship" and--if they ever had any doubts--now have confirmation that they worked for an unenlightened ninny. Where was "Ideaship" when I needed it?

If you are responsible for the output of fellow workers, or know someone that is, give yourself, or that someone, "Ideaship". Beyond that, if no one is below you on the work ladder, or if you are nowhere near a work ladder, you'll find that "Ideaship" has something (or, in fact, many things) grand to say to you about enhancing your personal relationships.





2 of 2 people found the following review to be helpful:

The Power of Simplicity,  November 23, 2002

By Mikael

This is a splendid book and a must for all Leaders and Managers. A lot of stuff recommended by Jack Foster are not only applicable to business situations, but also to life in general. Very easy to read, the book describes the simple stuff that we can do to generate ideas, and the author does it in a ridiculously simple way.

It's not a matter of doing something massive in order to achieve great results. It's all about having a heart, and you will get the maximum output with very little effort.





2 of 2 people found the following review to be helpful:

Wow!,  October 5, 2001

By Ray Cole

I just finished reading "Ideaship". What a delight! The expected Foster brevity and pith, coupled with the charm and whimsy of Corby's drawings.

For fifteen years I was in charge of the advertising department of Sunkist Growers. A copy of "Ideaship" would have made me much more of an "ideaist". The department would have run better and we all would have enjoyed the creative process even more. Happily, I had worked at Foote, Cone & Belding while Jack was Creative Director so at least a little of his "ideaship" style had already been aquired by personal osmosis. The book would have made it so much easier.

Thanks, Jack, for such a rewarding couple of hours.





1 of 1 people found the following review to be helpful:

This simple book is more worthy of being a Readers Digest article.,  June 15, 2007

By Mark Kolman

This is a simple book with a straightforward message; keep the work environment positive and challenging. The messages are good ones. There's not too much to the book beyond a series of motivational thoughts. In theory they are certainly good concepts to target. Just about everything that needs to be said can be read in the table of contents.

The idealism is positive. I disagree with taking employee trust to the degree of not verifying that people are not misbehaving. The example given of a manager not reviewing employee expense reports because trust is important is a terribly naive and irresponsible suggestion. A manager who fails to make sure that people remain honest and trustworthy is not only sending the wrong message, he/she is failing to do the job he/she is supposed to be doing.

So, this is a good read. It's a very simplified version of "How to Win Friends and Influence People." It's a list of inspirational sentences that could be made into a series of motivational posters. It's not worth stretching it into a book. Many of the pages are simple illustrations or large font short paragraphs. This is not a book; it's a Readers Digest article.







  • Sequel to the bestselling How to Get Ideas (more than 40,000 copies sold)
  • Introduces a revolutionary concept of leadership: a leader's most important tasks are to make employees believe that they are creative and make it fun to come to work
  • Short, simple, and fun to read with dozens of proven, easy-to-implement techniques that will make employees more creative

Innovative, original ideas are a company's most powerful competitive advantage. Nathan Mhyrvold, former chief technology officer at Microsoft, has said that a great employee is worth 1,000 times more than an average one simply because of his or her ideas. In Ideaship, the sequel to his bestselling book, How to Get Ideas, Jack Foster shifts from how individuals spark their new ideas to how to unleash the creative genius of an entire organization.

To create an idea-prone workforce, Foster proposes a totally new concept of leadership: "ideaship." Leaders shouldn't be spending their time obsessing over profits or sales or quality or service. Instead, they should devote most of their energies to making the office a place where creative ideas flow, where the workforce truly believes in its ability to brilliantly solve any problem put before it. Above all, where it's fun to work.

With energy and humor, Foster draws on over thirty-five years as creative director of major advertising agencies-organizations whose only purpose is to constantly generate ideas-to offer dozens of fun, fast, often surprising nuggets of practical advice on how to create an environment where innovation and fresh thinking thrive. He reveals why you should only hire people you like, insist employees take vacations whether they want to or not, why efficiency is sometimes inefficient, and how sometimes you can accomplish more by playing the fool instead of the capital L "Leader."

Ideaship spells out proven ways to encourage creativity, simply and clearly and cogently, without a lot of charts and graphs and formulas and acronyms and statistics and fillers. It flips traditional leadership on its head and shows how simple acts of compassion, trust, and generosity of spirit, as well as some seemingly zany actions, can unleash unexpected, vital bursts of creativity.