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Amazon Reviews

4 of 4 people found the following review to be helpful:

An inspiration read packed full of practical advice,  December 12, 2004

By Midwest Book Review

The Moral Advantage: How To Succeed In Business by Doing the Right Thing is based on interviews with 48 executives who have learned how to combine moral convictions, enlightened self-interest, and business acumen to achieve success. Emphasizing that the cutthroat business world does not require one to violate moral principles to succeed - just the opposite, adhering to moral principles lays the foundations for success - The Moral Advantage is an inspiration read packed full of practical advice. From the right way to go about philanthropy, to forging a solid moral idenity, the importance of the Golden Rule, and much more, The Moral Advantage is recommended supplementary reading material for every business owner and manager.





2 of 2 people found the following review to be helpful:

YOU CAN UNITE BUSINESS SUCCESS WITH PERSONAL VALUES!,  April 19, 2005

By Gerry Stern

The subject of this book is how to develop a unity of purpose that melds "the desire to excel, to accomplish something important, and to act in a decent and responsible way." The author calls this "the moral advantage." Based on 48 interviews with successful executives, Damon identifies the key strategies of a moral approach to business and shows how these can lead to both personal and financial success. Damon's focus is on the morality shared by people of goodwill who act decently, live honorably, care for others, and are fair, honest, and responsible. The moral advantage is further defined as "a positive way of thinking about morality that transforms both the worker and the work, a powerful force that can propel people toward their own goals while at the same time generating great benefits for society." The author builds a four-dimensional concept of morality in business and presents a discussion of people whose careers in business exemplify the moral advantage. Damon concludes the book with ten principles distilled from his research. The book presents a refreshing and inspiring value-based framework for understanding business and personal success.







  • Examines the many ways that adhering to a personal moral code helps people succeed in business by conferring a "moral advantage"
  • Tells compelling stories of real-life business leaders who have achieved great success without compromising-in fact because of-their moral convictions
  • Written by the acknowledged leading scholar on moral psychology in this country and perhaps the world today

Based on interviews with 48 executives in a variety of industries, The Moral Advantage describes the many distinct ways that morality contributes to business success. Some of these ways are familiar (following ethical codes, for example), whereas others, such as unleashing the powers of moral imagination, have received little or no attention.

Damon details precisely how these business leaders applied their moral sense to strengthen their businesses. For some, it was a matter of directly extrapolating a new business concept from a moral (and often spiritual) worldview. For others, it was a sensitivity to what consumers needed and a determination to respond effectively to that. For yet others, it was a commitment to a caring and ethical manner of doing business that required inventive approaches to organizing employees. But in every case, Damon shows that it was by adhering firmly to a personal moral code that these men and women ultimately triumphed.

All too many people view business as a ruthless, dog-eat-dog world where only the pitiless survive. Recent scandals in the corporate world have reinforced this cynical view. Men and women in business today need a roadmap showing them how to achieve success on the high road. The Moral Advantage provides that roadmap.