Virtual Summer Sidewalk Sale


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Paperback: 200 pages
ISBN 9781576752463
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Amazon Reviews


10 of 10 people found the following review to be helpful:

A book for the times, from an author with credibility,  September 1, 2003

By Roger E. Herman

We live in interesting--and exciting--times. While tremendous opportunities are placed before us, we are also surrounded (and influenced) by unparalleled uncertainty. Practically everything in our lives seems fraught with risk. Is this the right thing to do? Is this the right time? Questions! Questions!

Wouldn't it be nice to get some solid advice from a risk taker who knows what he's talking about? Bill Treasurer understands risk--from a variety of perspectives. He's a consultant-who formed his practice during a weak economy. Risk. Prior to that, he was a corporate executive with income in the six-figure range, yet he took the big leap of going into business for himself. From 1984-1991 he traveled the world as a member of the United States High Diving Team, performing some 1500 dives from heights over 100 feet (think ten story building). For years, he was also known as the fire-diving superhero, Captain Inferno. He dove dressed in a costume with a cape drenched in gasoline. With the strike of a match, he was transformed into a flying human torch. Risk.

You don't have to leap from tall buildings to take risks. They're all around us. The key, Treasurer asserts, is taking the right risks at the right time for the right reasons. His ten principles about risk taking, each presented in a separate chapter, guide readers through a process of evaluating the risks, obstacles, and the process to overcome fear and doubt in the right way. Each chapter presents one of Treasurer's principles, illustrated with anecdotes from his life and risk-taking experiences of others. Good stuff--highly readable, educational and thought-provoking. Each of the principle chapters concludes with a set of questions to stimulate additional thinking and assessment.

The closing statements of the book-the final chapter-emphasize the critical importance of being authentic. Kidding yourself is the biggest risk of all. Treasurer shares some valuable philosophies that put risk and its ramifications into perspective.

The book includes a good notes section and a surprisingly comprehensive index. As you consider all the risks that lie in your path-in work, your personal life, family endeavors, and so much more, the advice in this book will serve you well.





6 of 6 people found the following review to be helpful:

Diving Past Your Fears into Integrity,  August 14, 2004

By Professor Donald Mitchell

Do you have a fear of heights? Are you afraid of fire? Could you learn to dive from a hundred foot tower while your body was aflame? Despite having both of those fears, author Bill Treasurer successfully completed 1500 high dives (including hundreds while on fire) from sixty to one hundred feet over seven years. That experience helped him develop an understanding of how to overcome our fears when it makes sense for us to go ahead. The cover features a vivid demonstration of his experience. His diving provides a moving metaphor for each of us identifying our most limiting fears . . . and overcoming them to live our personal value systems.

While many books talk about fear and overcoming it, this one is special in that it does a better job than usual in explaining why some seek out dangerous risks and others avoid minor risks that could be life-transforming. I particularly liked Mr. Treasurer's argument that in a world where people primarily evaluate themselves and others by externals we become obsessed with one-upping ourselves and others for the temporary "high" that brings. Trouble is . . . we then need to do it again. Why not evaluate oneself by inner measures instead such as operating
with integrity in terms of one's values? It can be a lot more frightening to do that than to jump from the top of a tall platform while burning!

The book suggests ten principles and their related practices for taking the right risk: Become reacquainted with yourself (find your golden silence); break out of the mold (defy inertia); plan how you will overcome your fears to pursue worthy risks (write your risk scripts; build emotional incentives to change (turn on the risk pressure); put yourself where you have to perform (put yourself on the line); use your fear to help (make your fear work for you); develop your courage (have the courage to be courageous); accept your flaws (be perfectly imperfect); break through nominal boundaries (trespass continuously); and show your true colors to others (expose yourself).

Each principle has its own chapter along with riveting questions to help you focus on what you need to do.

I was especially impressed by the life scripts that most people use to define what they can and cannot do. I'm sure that Mr. Treasurer makes good use of these scripts to help his coaching clients.

Like the best self-help books, Mr. Treasurer is very candid about his own limitations. He makes important revelations about how he has struggled in relationships and in living with his beliefs in other areas that will help empower you to see how difficult it is to raise up and address these issues.

Nice job!





5 of 5 people found the following review to be helpful:

Nothing Wrong With Right Risk: Compelling, Instructive,  November 28, 2003

By Marilynn T. Mobley

When I first saw the cover of this book, which features Bill Treasurer at the top of a high dive on fire as "Capatin Inferno," I wondered if I'd get much out of it. I wanted to learn about taking risks, but I already knew I had no interest in doing something dangerous. As it turns out, this was exactly the book I was looking for. Bill spells out in 10 beautifully written chapters how one goes about assessing risks and deciding when and how it makes sense to approach a new situation or even create one. The tips make a lot of sense but it's Treasurer's gift for organization of thought and his specific insight into each tip that make the book work.

Don't be fooled into thinking that you can't possibly have something in common with a man who used to light himself on fire and jump into a small pool of water. That's an extreme example of Bill's background and thought process. The truth is, his background as a consultant and entrepreneur give him even more credibility than his days as a diver. The combination of all of these things is what makes him insightful, entertaining, and even wise. My book is covered in yellow highlighted sentences. I keep it on my night stand and find it helpful to randomly select pages from it when I need to be reminded that my own risks, well taken, will be rewarded.





4 of 4 people found the following review to be helpful:

The Right Risk is Right On Target!,  June 4, 2003

By Marilynn T. Mobley

The Right Risk is right on target for anyone who wants to change their life for the better. Not only does the book provide a practical methodology for preparing to take the right risk, but it also provides a great deal of insight and motivation for those who are not accustomed to taking risks. The book helped me to gain a new found confidence in taking risks, while aiding me in starting my new business. Don't judge this book by its cover- it is entertaining, yet a serious life-changing catalyst! Well done Bill Treasurer.





3 of 3 people found the following review to be helpful:

Thought-provoking!,  February 1, 2005

By Ann W. Pruitt

From the first pages of this book, I found myself reading more and more slowly. This book made me think. I was forced to assess my current status, and challenge what my I believed had been my real "risks" in life. Now I realize I play it safe. A lot.

This book came at a point where I was making a change in my career, and it helped me think about what I want to do and how to get there. I particularly liked Bill's concepts of Golden Silence and having a personal mantra. Sounds a little "groovy", I know, but these concepts are effective.

Armed with my new mantra ("challenge the assumption") and my high-lighted copy of Right Risk, I feel ready to be courageous as I face a career change. Thanks, Bill!







  • Offers ten principles for taking intelligent risks
  • While most books on the subject of risk urge people to avoid risk, Right Risk teaches readers how to risk wisely-how to take that risk they've always wanted to take
  • Draws lessons from the extreme edge of risk. The author performed over 300 dives as the high-octane superhero "Captain Inferno"-while on fire!

We must take risks if we are to grow personally and professionally. Risks are a part of a fully-lived life. But in the commotion of today's fast-paced, technology-driven world, people have become disconnected from the wise counsel of their inner resources, hampering their ability to make meaningful choices. Consequently, risks are increasingly being taken in an impulsive, haphazard, and often reckless way. In Right Risk, Bill Treasurer draws on the experiences and insights of successful risk-takers (including his own experiences as a daredevil high diver) to detail ten principles that readers can use to take risks with greater intelligence and confidence.

Right Risk is about taking more deliberate and intentional risks in an increasingly complex world. It aims to answer such questions as: How do I know which risks to take and which to avoid? How do I balance the need to take more risks with the need to preserve my safety? How do I muster up the courage to take risks when it is so much easier not to? How do I confront all those people who keep telling me what a mistake it would be to take the risk? And, most importantly, How do I make risk-taking less of an anxiety-provoking experience?

Right Risk will help readers take risks with greater discipline, focus, and maturity-to confidently face life's challenges and take advantage of life's opportunities.