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ISBN 9781576751862
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The Success Case Method

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Amazon Reviews

11 of 14 people found the following review to be helpful:

Right Up There With "Preparing Instructional Objectives.",  March 30, 2006

By E. T. Shineman

Brings to the topic of training evaluation what Robert Mager brought to training design. An extremely lucid read about the author's why-didn't-anybody-think-of-this-before "Success Case Method" of training evaluation. Shows how traditional "Training ROI" methods are not only impractical, but wrongheaded in trying to isolate training impact from the work environment. Offers a fast track alternative that helps you improve your training as you prove it, and team better with the business issue owners whose support you require. Not an academic tome, this is a real "how to do it" manual that provides everything you need to know to evaluate your own training projects, illustrated by real case study examples.





1 of 1 people found the following review to be helpful:

The "how to" for evaluating training success,  September 5, 2008

By Rolf Dobelli

Many factors influence whether training succeeds in providing employees with a new tool or skill. Robert O. Brinkerhoff explains how to evaluate the success of your training programs and shows you how to distinguish between well functioning areas and those that need improvement. The book explains the "success case method" of evaluating training. Brinkerhoff presents real-world case studies to show how various companies used the program and explores the results. getAbstract recommends this book to trainers and to organizations that want a process for proving the value of training.





0 of 0 people found the following review to be helpful:

Clearly written, clever ideas,  November 1, 2009

By S. Berg

This is a great book. It clearly describes a training evaluation methodology in enough step-by-step detail to be able to turn around and apply it after reading the book. In addition to describing specific examples of the method's use during the book, there are also four case studies at the end...this helped me see ways to apply this method from a variety of angles. The method seems straight-forward and practical, and the book is reader-friendly. I've already recommended this to others.







•    Offers a simple, straightforward yet robust and convincing method for demonstrating the effectiveness of training

•    A detailed how-to manual, filled with tools, examples, checklists, and step-by-step advice


What all trainers know in their gut--that training and development is valuable and worthwhile--is something that needs to be proven over and over to clients focused on bottom-line results. As a result, there have been many books and articles about evaluating training, but most of the methods they describe are too elaborate, too complex, too costly, too difficult to explain--or worse, produce data nobody believes.

In Telling Training's Story, Story Robert Brinkerhoff offers a simple, compelling way of evaluating training's impact: The Success Case Method (SCM). Based on careful analysis of participants' first-person accounts of their experiences in a training initiative, SCM has been proven robust enough to withstand scrutiny from both a research and a business perspective, and will not choke real world practitioners and their clients with cumbersome methods and arcane statistical gyrations. And SCM does not just measure and document the impact of training, it uncovers and pinpoints the factors that make or break training success. Armed with this information, training leaders and their clients can dramatically increase the ROI of future learning and performance initiatives.

Filled with examples, illustrations, tools, and checklists, Telling Training’s Story not only shares the power of the Success Case Method to evaluate training, it also offers practical step-by-step guidelines for creating SCM projects and ensuring meaningful results.