Communique


  • Provides a blueprint for entrepreneurs who want to grow their socially responsible business while remaining true to their principles
  • Based on interviews with top executives at over thirty leading companies, including American Apparel, Give Something Back, Wild Planet Toys, Organic Valley Family of Farms, and Working Assets
  • Offers nine key lessons that can be applied by businesses in any industry

Ben & Jerry's. Stonyfield Farm. The Body Shop. Tom's of Maine. All leaders in the socially responsible business movement--and all eventually sold to mega-corporations. Do values-driven businesses have to choose between staying small, selling off, or selling out?

Jill Bamburg says no. Based on intensive interviews with more than thirty growth-oriented, mission-driven entrepreneurs--including American Apparel, Give Something Back, Wild Planet Toys, Organic Valley Family of Farms, and Village Real Estate--her book explodes the myths of scale from both ends of the spectrum. She debunks both the limiting "small is beautiful" approach as well as the "you have to sell out to grow" mandate.

Focusing on the unique challenges that socially conscious companies face, Getting to Scale addresses the issues that affect all businesses:

  • Production and personnel
  • Access to capital and markets
  • Changes in organizational structure
  • Ownership and control
  • Corporate culture

Filled with practical and tested advice, Getting to Scale provides a blueprint for socially responsible entrepreneurs in any industry who want to benefit larger groups of customers, have a greater positive impact on their communities, and maintain their independence by scaling up their enterprises.