• Presents an evaluation method that is simple, practical, efficient, fast, extremely cost-effective, and produces compelling results
• Can answer virtually any organizational question, such as: Why is a new product launch faltering? Why are some managers losing staff, while others retain theirs? Is a pilot program ready to launch company-wide? Is a new training program accomplishing its goals?
• Proven effective in organizations ranging from Ford Motor to Gap International, Compaq, American Express, and the World Bank
• Uses real success stories that demonstrate the impact of new initiatives in ways that statistics can't
Each year, organizations spend millions of dollars trying out new innovations and improvements-and millions will be wasted if they can't quickly find out what's working and what is not. The Success Case Method offers a breakthrough evaluation technique that is easier, faster, and cheaper than competing approaches, and produces compelling evidence decision-makers can actually use.
Because it seeks out the best stories of how real individuals have actually used innovations, The Success Case Method can ferret out success no matter how small or infrequent. It can salvage the few "gems" of success from a larger initiative that is not doing well or find out how to make a partially successful effort even more successful. The practical methods and tools in this book can help those who initiate and foster change, including leaders, executives, managers, consultants, training directors, and anyone else who is trying to make things work better in organizations get the greatest returns for their investments.