Hungry Start-up Strategy 9781609945282

Creating New Ventures with Limited Resources and Unlimited Vision

| 264 pages

Hungry Start-up Strategy

Entrepreneurs are hungry. But it's not just because they're living on ramen and adrenaline while they pour their all into their business. Peter Cohan has found it's something deeper: a hunger to create the kind of world they want to work in.

  • The first research-based book on business strategy for start-ups
  • Based on Cohan's venture investment experience and on his interviews with over 150 start-up CEOs
  • Offers specific approaches for six critical start-up decisions

Entrepreneurs are hungry. But it's not just because they're living on ramen and adrenaline while they pour their all into their business. Peter Cohan has found it's something deeper: a hunger to create the kind of world they want to work in. To leave a legacy, they build carefully with limited resources and maintain control of the venture's direction.

For years, students have told Cohan that the seminal business strategy guide, Michael Porter's Competitive Strategy, was too big-company focused. So Cohan -- who once worked with Porter-has written the first business strategy book to address start-ups' very different challenges.

Cohan focuses on six key start-up choices-setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change-explaining the unique rules start-ups must follow. For example, when setting goals, large corporations try to maximize their long-term return on equity, but resource-poor start-ups have to plan by setting a series of short-term goals-and how they do this will mean the difference between blazing a trail or flaming out. When entering a new market, well-fed companies can invest substantial time and capital before ever launching a product, but hungry start-ups must get an adequate prototype in front of customers fast, get feedback, and quickly develop a viable business model or they'll starve to death.

For each of these six areas, Cohan provides a decision-making approach and lively case studies of what actual entrepreneurs have done. He extracts hard-hitting lessons not only for start-ups but also for investors and even established companies. Hungry Start-up Strategy offers a full menu of vital information for anyone seeking to cook up a thriving business from scratch.

  • The first research-based book on business strategy for start-ups
  • Based on Cohan's venture investment experience and on his interviews with over 150 start-up CEOs
  • Offers specific approaches for six critical start-up decisions
  • Click here for the press release

 

Entrepreneurs are hungry. But it's not just because they're living on ramen and adrenaline while they pour their all into their business. Peter Cohan has found it's something deeper: a hunger to create the kind of world they want to work in. To leave a legacy, they build carefully with limited resources and maintain control of the venture's direction.

For years, students have told Cohan that the seminal business strategy guide, Michael Porter's Competitive Strategy, was too big-company focused. So Cohan -- who once worked with Porterhas written the first business strategy book to address start-ups' very different challenges.

Cohan focuses on six key start-up choicessetting goals, picking markets, raising capital, building teams, gaining market share, and adapting to changeexplaining the unique rules start-ups must follow. For example, when setting goals, large corporations try to maximize their long-term return on equity, but resource-poor start-ups have to plan by setting a series of short-term goalsand how they do this will mean the difference between blazing a trail or flaming out. When entering a new market, well-fed companies can invest substantial time and capital before ever launching a product, but hungry start-ups must get an adequate prototype in front of customers fast, get feedback, and quickly develop a viable business model or they'll starve to death.

For each of these six areas, Cohan provides a decision-making approach and lively case studies of what actual entrepreneurs have done. He extracts hard-hitting lessons not only for start-ups but also for investors and even established companies. Hungry Start-up Strategy offers a full menu of vital information for anyone seeking to cook up a thriving business from scratch.

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Overview

Entrepreneurs are hungry. But it's not just because they're living on ramen and adrenaline while they pour their all into their business. Peter Cohan has found it's something deeper: a hunger to create the kind of world they want to work in.

  • The first research-based book on business strategy for start-ups
  • Based on Cohan's venture investment experience and on his interviews with over 150 start-up CEOs
  • Offers specific approaches for six critical start-up decisions

Entrepreneurs are hungry. But it's not just because they're living on ramen and adrenaline while they pour their all into their business. Peter Cohan has found it's something deeper: a hunger to create the kind of world they want to work in. To leave a legacy, they build carefully with limited resources and maintain control of the venture's direction.

For years, students have told Cohan that the seminal business strategy guide, Michael Porter's Competitive Strategy, was too big-company focused. So Cohan -- who once worked with Porter-has written the first business strategy book to address start-ups' very different challenges.

Cohan focuses on six key start-up choices-setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change-explaining the unique rules start-ups must follow. For example, when setting goals, large corporations try to maximize their long-term return on equity, but resource-poor start-ups have to plan by setting a series of short-term goals-and how they do this will mean the difference between blazing a trail or flaming out. When entering a new market, well-fed companies can invest substantial time and capital before ever launching a product, but hungry start-ups must get an adequate prototype in front of customers fast, get feedback, and quickly develop a viable business model or they'll starve to death.

For each of these six areas, Cohan provides a decision-making approach and lively case studies of what actual entrepreneurs have done. He extracts hard-hitting lessons not only for start-ups but also for investors and even established companies. Hungry Start-up Strategy offers a full menu of vital information for anyone seeking to cook up a thriving business from scratch.

  • The first research-based book on business strategy for start-ups
  • Based on Cohan's venture investment experience and on his interviews with over 150 start-up CEOs
  • Offers specific approaches for six critical start-up decisions
  • Click here for the press release

 

Entrepreneurs are hungry. But it's not just because they're living on ramen and adrenaline while they pour their all into their business. Peter Cohan has found it's something deeper: a hunger to create the kind of world they want to work in. To leave a legacy, they build carefully with limited resources and maintain control of the venture's direction.

For years, students have told Cohan that the seminal business strategy guide, Michael Porter's Competitive Strategy, was too big-company focused. So Cohan -- who once worked with Porterhas written the first business strategy book to address start-ups' very different challenges.

Cohan focuses on six key start-up choicessetting goals, picking markets, raising capital, building teams, gaining market share, and adapting to changeexplaining the unique rules start-ups must follow. For example, when setting goals, large corporations try to maximize their long-term return on equity, but resource-poor start-ups have to plan by setting a series of short-term goalsand how they do this will mean the difference between blazing a trail or flaming out. When entering a new market, well-fed companies can invest substantial time and capital before ever launching a product, but hungry start-ups must get an adequate prototype in front of customers fast, get feedback, and quickly develop a viable business model or they'll starve to death.

For each of these six areas, Cohan provides a decision-making approach and lively case studies of what actual entrepreneurs have done. He extracts hard-hitting lessons not only for start-ups but also for investors and even established companies. Hungry Start-up Strategy offers a full menu of vital information for anyone seeking to cook up a thriving business from scratch.

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Meet the Author


Visit Author Page - Peter Cohan
Peter S. Cohan is a management consultant, venture capitalist, teacher, author and blogger. Prior to starting his management consulting and venture capital firm in 1994, he worked for Monitor Company, a strategy consulting firm co-founded by HBS Professor, Michael Porter and as an internal consultant in the banking and insurance industries. His firm has completed over 150 consulting projects for companies and govenments. He has invested in six private companies, three of which were sold for a total of $2 billion. He teaches business strategy to undergraduate and MBA students at Babson College; has authored 11 books; and writes the ""Startup Economy"" column for Forbes and the ""Hungry Start-up"" column for Inc. He earned an MBA from Wharton, did graduate work in Computer Science at MIT, and holds a BS in Electrical Engineering from Swarthmore College.

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Preface
Introduction
PART ONE
SIX START-UP CHOICES
1 Setting Goals: What Makes You Hungry?
2 Picking Markets: Feed Your Customers and They'll Feed You
3 Raising Capital: Maintain Your Fighting Weight
4 Building the Team: Whom Do You Invite to the Table?
5 Gaining Share: Satisfy Your Customers' Cravings
6 Adapting to Change: Don't Let Others Eat Your Lunch
PART TWO
IMPLICATIONS FOR STAKEHOLDERS
7 Straight Talk from Start-Up Capital Providers
8 Can Big Companies Train Entrepreneurs?
9 Resources
Notes
Acknowledgments
Index
About the Author

Preface

Introduction


PART ONE

SIX START-UP CHOICES


1 Setting Goals: What Makes You Hungry?

2 Picking Markets: Feed Your Customers and They'll Feed You

3 Raising Capital: Maintain Your Fighting Weight

4 Building the Team: Whom Do You Invite to the Table?

5 Gaining Share: Satisfy Your Customers' Cravings

6 Adapting to Change: Don't Let Others Eat Your Lunch


PART TWO

IMPLICATIONS FOR STAKEHOLDERS


7 Straight Talk from Start-Up Capital Providers

8 Can Big Companies Train Entrepreneurs?

9 Resources


Notes

Acknowledgments

Index

About the Author

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