The Greater Goal

Connecting Purpose and Performance

By Ken Jennings, Heather Hyde

Publication date: 12/01/2011

The Greater Goal

Shows how superior performance is driven by aligning every person and every function around an inspiring purpose.

  • By the coauthor of the bestselling The Serving Leader
  • Shows how superior performance is driven by aligning every person and every function around an inspiring purpose
  • Written in a universally accessible fable format-critical for this highly collaborative process

For decades we have been hearing about how strong organizational purpose drives customer and employee loyalty. Committees draft stirring mission statements and slap them on their websites, stick them on their annual reports, frame them on their lobby walls-and forget about them.

So what does it take to put an inspiring purpose into practice? How can you ensure that the highest values inform every aspect of your company's operations and sustain high performance for years to come?

Through years of management consulting experiences, Ken Jennings and Heather Hyde have learned what it takes to connect purpose and performance. In this vivid business fable they lay out a five-point road map called "the Star Model" to guide leaders through the process of engaging executives, managers, and employees in creating a profoundly motivating purpose that becomes a basis for action at all levels. Jennings and Hyde tell the story of Alex Beckley, a new company president who receives a dramatic wake-up call that demands he live and lead differently. The Star Model transforms not only his work life but his personal life as well.

Purpose gives everyone the feeling of working for a cause, not just a company. But simply having a greater goal is not enough. Leaders must also make this greater goal the foundation of their overall strategy and execute that strategy while staying true to the larger purpose. With Jennings and Hyde's expert assistance, you'll discover how to articulate your higher purpose, use it to create shared goals among all stakeholders, align all functions around the shared goals and higher purpose, and thereby drive organizational performance to unprecedented levels.

Read more and meet author below

Read An Excerpt

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Overview

Shows how superior performance is driven by aligning every person and every function around an inspiring purpose.

  • By the coauthor of the bestselling The Serving Leader
  • Shows how superior performance is driven by aligning every person and every function around an inspiring purpose
  • Written in a universally accessible fable format-critical for this highly collaborative process

For decades we have been hearing about how strong organizational purpose drives customer and employee loyalty. Committees draft stirring mission statements and slap them on their websites, stick them on their annual reports, frame them on their lobby walls-and forget about them.

So what does it take to put an inspiring purpose into practice? How can you ensure that the highest values inform every aspect of your company's operations and sustain high performance for years to come?

Through years of management consulting experiences, Ken Jennings and Heather Hyde have learned what it takes to connect purpose and performance. In this vivid business fable they lay out a five-point road map called "the Star Model" to guide leaders through the process of engaging executives, managers, and employees in creating a profoundly motivating purpose that becomes a basis for action at all levels. Jennings and Hyde tell the story of Alex Beckley, a new company president who receives a dramatic wake-up call that demands he live and lead differently. The Star Model transforms not only his work life but his personal life as well.

Purpose gives everyone the feeling of working for a cause, not just a company. But simply having a greater goal is not enough. Leaders must also make this greater goal the foundation of their overall strategy and execute that strategy while staying true to the larger purpose. With Jennings and Hyde's expert assistance, you'll discover how to articulate your higher purpose, use it to create shared goals among all stakeholders, align all functions around the shared goals and higher purpose, and thereby drive organizational performance to unprecedented levels.

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Meet the Authors


Visit Author Page - Ken Jennings

Ken Jennings, Ph.D. is a senior partner at VentureWorks and he is a former co-director of the Global Leadership Program at the University of Michigan Business School and draws on deep experience as a managing partner at Accenture in change management. He also currently serves as managing partner at Third River Partners, a consultancy that specializes in leadership development and strategy execution.

To learn more about Ken and his work, visit him online at Third River Partners.



Visit Author Page - Heather Hyde

Heather Hyde is the cofounder ofr ThirdRiver Partners. She draws on experience gained as a strategic and financial advisor and as a consultant in the field of human performance improvement.

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Table of Contents

:

Foreword by Ken Blanchard

Introduction

Chapter 1: Hard Drive

Chapter 2: Restart

Chapter 3: The Greater Goal

Chapter 4: Healing

Chapter 5: Benchmark

Chapter 6: Feedback

Chapter 7: Shared Goals

Chapter 8: Unintended Consequences

Chapter 9: Challenge

Chapter 10: Join the Company: Join the Cause

Chapter 11: Shared Leadership

Chapter 12: Community

Chapter 13: Greater Goal Coaching

Chapter 14: Reinforcing Alignment

Chapter 15: Dinner and a Guest

Chapter 16: Building on Success

Chapter 17: No Man Is an Island

Five Practices for Greater Goal and Shared Goal Achievement


Special Thanks

About the Authors

Adventures with ThirdRiver Partners

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Excerpt

The Greater Goal

Introduction

In this new book, the coauthor of the bestselling The Serving Leader provides a road map that all leaders can use to create top performance by aligning the entire organization, at all levels, with the higher purposes of the organization.

Ken Jennings teams with his longtime collaborator Heather Hyde to provide an inspiring and practical guide to succeeding at today's top leadership priorities:

Articulating the higher purposes of organizations

Creating shared goals among all stakeholders

Aligning all functions around the shared goals and higher purposes

Driving higher organizational performance

Like The Serving Leader, this new book is a short, easy-to-read narrative that offers powerful ideas and practical strategies through an engaging fictional story. It is the story of Alex Beckley, the new president of a medical products company, who receives a wake-up call that inspires him to live and lead differently. Alex learns the Star Model of high purpose and high performance and uses this model to change his strategies and behavior and thereby dramatically raise his leadership effectiveness and the performance of his organization.

Please join us for a look inside the Star Model and experience how alignment to your Greater Goals will unleash one of the most powerful forces on earth.

image

A Greater Goal has three specific dimensions. First, the goal is great in the sense that it aims for a greater good—hugely positive outcomes for many. Second, it is great because it requires the combined and aligned best efforts of everyone in the whole company. And third, it calls each of us individually to greatness, to give our very best and to become part of something greater than ourselves.

image

An organization aligned, individual-by-individual and team-by-team, to a shared Greater Goal is one of the most powerful forces for good on earth.

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Endorsements

“I believe passionately in the principles of The Greater Goal. We are putting them to work for us right now in my organization.”
—Janet A. Tobian, MD, PhD, Senior Medical Director and Global Brand Development Leader, Eli Lilly and Company

“My friends Ken and Heather have created a remarkable book that will help you put Servant Leadership to work. Bravo!”
—Dr. Kent M. Keith, CEO, Greenleaf Center for Servant Leadership

“Health care is a cause that most people join for higher reasons than just to make a living. So
The Greater Goal, with its fresh and challenging style, will have particular relevance for the health-care sector.”
—Dr. Richard Barker, author of 2030: The Future of Medicine

“There is no greater goal than service; Ken and Heather's latest book serves us all. Every aerospace company I know can use it!”
—Dr. Kees Rietsema (USAF Col., Ret.) Chair, Department of Business Administration, Embry-Riddle Aeronautical University Worldwide

“Ken and Heather point the way to connecting life purpose and the achievement of greater goals. The authors' approach can heal the brokenness of our leaders and organizations today.”
—Father Bill Brown, Director, St. Joseph's Retreat House

“My professional life has revolved around conveying a compelling story about the greater purpose of organizations.
The Greater Goal helps you to do just that—and more.”
—Andrea V. Cotter, Senior Vice President and Chief Communications Officer

The Greater Goal will give leaders at every level practical advice on setting and achieving meaningful goals together.”
—Douglas D, Hawthorne, FACHE, CEO, Texas Health Resources

“Principles in
The Greater Goal will undoubtedly serve you in both your personal life and professional life. After all is said and done, relationships are what really matter most. I was challenged by Ken and Heather's thoughtful storytelling and the deeper insights that they reveal about how to be a champion in all aspects of life.”
—Darrin Gray, Director of Corporate Partnerships, All Pro Dad, and coauthor of The Jersey Effect

“Strategic alignment is crucial to large multihospital systems. The five practices of Greater Goal achievement help us do just that!”
—Paul N. Patton, Vice President, Human Resources, Yale–New Haven Hospital

“I love what Ken and Heather are saying in
The Greater Goal. I intend to buy two dozen books and give copies as gifts to friends and clients.”
—Hank Higdon, Founding Partner, HigdonBraddockMatthews LLC

“Aligning everyone's actions in executing the Greater Goal isn't as easy as it sounds. Here's the game plan you need to make it happen.”
—Lt. Gen. Robert E. Kelley, USAF, Ret.

“How can my work have meaning? My friends Ken and Heather answer that question by taking you on an adventure in pursuit of meaning and achievement. I highly recommend this engaging book.”
—Gary W. Moon, PhD, Executive Director, Martin Family Institute and Dallas Willard Center, Westmont College

“The unprecedented complexity in today's marketplace requires leadership that is conspicuous in its pursuit of what matters. The authors have shared the straightforward path toward achieving competitive advantage. Start-ups and multinationals alike will, no doubt, take heed of what this book reveals.”
—Deb Lantz, Executive Director, Marketing and Communications, Tepper School of Business, Carnegie Mellon University

The Greater Goal is aimed right at the heart of this generation of leaders. Ken and Heather show us how to do both good and great things!”
—Ginger Graham, Senior Lecturer, Harvard University, and CEO coach

The Greater Goal touched me deeply. It will guide you to improving your business results and the quality of your life. I've applied these principles to my company and my personal life with tremendous results in both.”
—Michael Holmes, President, Rx Outreach, Inc.

“The tools in
The Greater Goal have changed the way we approach our strategy and the way we do our work. I highly recommend the book!”
—Newt Crenshaw, Vice President, Oncology Business Unit, Eli Lilly and Company

“I am a strong believer in the power of being purposeful. I really appreciated the careful thought and wisdom I found in
The Greater Goal. It's an insightful and effective framework for the achievement of shared goals.”
—Mark M. Ferrara, Vice President, Talent Management, Eli Lilly and Company

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