Step Up to Change Everything In 2012

Berrett-Koehler Publishers - A community dedicated to creating a world that works for all

V 7:1 Jan 5, 2012
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BK Communiqué

"You are not only responsible for what you say, but also for what you do not say."   

                                         -- Martin Luther

Responsibility Starts with You

The Book:
Stepping Up: How Taking Responsibility Changes Everything


Why Read It? When we take personal responsibility for making positive changes, it makes our companies, communities, and the world better. But all too often, we stop ourselves before we start. The problem seems too daunting, it's another department's responsibility, other people are the issue and we can't change them, and so on. And, as a result, nothing ever changes.


With his distinctive mix of inspiring storytelling and practical advice, John Izzo compassionately demolishes the most typical excuses, helps us see a way through common roadblocks, and enables anyone, anywhere, anytime to effectively bring about positive change simply by stepping up.


Added bonus: Watch and share the new 3-minute Stepping Up Internet Movie and receive a free gift. 



Read an excerpt here and buy the book for 30% off.
For review and media copies, please contact Katie Sheehan.


Publishing News
Why You Don't Step Up

In this issue of the Communiqué, we explore why people don't  take a stand for something that creates positive change -- whether in the world, in their organization, or in their personal life.

No one should be faulted for being unwilling to step up. Taking responsibility can be challenging and discomforting, but it's always worth it. With this in mind, John Izzo provides Five Good Reasons Not to  Step Up (and Five Better Reasons to Do It Anyway).
Other News   

+ The Guardian compares 2011's bestselling non-fiction titles in the U.S. with those in the U.K. The result? Our top titles are "more intelligent, more interesting, and more diverse." U.S.A! U.S.A! U.S.A! 

+ Amazon released its list of the top ten bestselling books of 2011.

+ Jeremy Greenfield, the Editorial Director at Digital Book World, has ten bold predictions for book publishing in 2012.

+ Noted scientist and PBS television personality Neil deGrasse Tyson wants everyone to read these seven free e-books.

+ Few know that American poet Ezra Pound held anti-Semitic views and supported fascism. Now his daughter is trying to bar an Italian fascist group from using his name.

+ Comedian Louis C.K. snubbed digital rights management-obsessed distribution vultures by selling unprotected copies of his one-hour special through his own site for $5 each and netted a cool million.

+ Everyone knows that word of mouth works for book sales, but few understand how. Book marketing guru Rob Eager explains.

+ A bit of an uproar occurred in the UK after a major book retailer accidentally included Adolf Hitler's Mein Kampf in its list of "perfect" Christmas book picks.

+ Some titles fall through the cracks. It happens as a result of the sheer volume of books published every year, but you should still try to get your hands on the most overlooked books of 2011 (the list includes links to free excerpts).

+ Because a number of you found e-book readers under the Christmas tree last year, here are fifteen tricks and tips for getting the most out of Amazon's Kindle Store.

+ Stuck on how to create an author platform? Author Christina Katz gives you fifty ways to do it.  



+ Free Excerpt from a New York Times Bestseller: Back to Work, by Bill Clinton. Read an excerpt here.

+ Free Book: Take your insults and put-downs to a higher level by using the Shakespearean insult generator.

+ Free Software: Create a PDF document of any Web page
 using PDFmyURL.
Free E-Book (for 48 Hours)
For forty-eight hours, we are giving away e-copies of our classic Accountability: Freedom and Responsibility Without Control, by Rob Lebow and Randy Spitzer, and you can download it here. In thanks for your loyal readership, this e-book will be available as a free download exclusively for BK Communiqué subscribers. But act fast! After midnight on January 6, 2012, you're going to have to plunk down $17.95 like everyone else.
BK News Special
Yes, that is Editorial Director Neal Maillet hugging a Christmas tree. And if our Editorial Director is hugging a Christmas tree, then it must mean the Annual BK Holiday Party is in full swing. BK staff gathered the week before Christmas for our yearly glutton-fest, and what's a company holiday party without some compromising photos? Okay, maybe they aren't quite scandalous, but they are entertaining.
Bonnie Blogs
Bonnie Kaufman, our Editorial Associate and Digital Community Builder, is dealing with all things editorial and all things digital ... and finding comfort in cute living animals hugging cute stuffed animals).

For this issues blog, Bonnie perks up at the publishing potential of coffee.
Books We're Working On
Title: Choosing the Higher Path

Author: Ram Nidumolu

Releases: Fall 2012

Synopsis: Many books have approached sustainability management from Buddhist, Christian, Islamic, and Judaic points of view, but no book has yet tackled the issue using the early Hindu traditions as depicted in the Upanishads. Ram is not only a high-level business academic and CEO, but also a Vedic scholar of Hindu classics, making him the ideal author for a work such as this.
We Recommend
When you compose an email using Fuzzmail, all of your keystrokes are recorded (including deletions, rewordings, and changes). When the intended recipient receives your message, he or she is directed to a website where your message is displayed, complete with animation showing all the editing done prior to sending.

What's the point? Is there more honest and authentic communication than this? Whether it shows the real anger or deep sentiment behind a controlled message, it reveals that you stepped up to your own missive and stand by what you say.
End Notes

Last time, I issued this challenge. The first correct answer came from Nancy Alexander. The answer can be found here.

And your next challenge can be found here.  

Email me with any comments or rants as well as the commonly held belief that men really shouldn't write advice columns.

And if you enjoyed the challenge of hypnotizing chickens in the previous issue, I challenge you to last more than three minutes in this game.

P.S. -- this isn't real, is it?
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