Seeing Where Others Can't

Berrett-Koehler Publishers - A community dedicated to creating a world that works for all
Vol 6.9: Date Nov 10, 2011
BK Communiqué
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"You can have perfect eyesight and still have no vision."


                                            - Anonymnous  

Seeing More Than Meets the Eye

The Book Infinite Vision: How Aravind Became the World's Greatest Business Case for Compassion 


Why Read It? The Aravind Eye Care System reinvented the rules of business to restore sight to the blind. Based in India, it is the world's largest provider of eye care and delivers results that equal or surpass those of any developed countries -- at less than 1% of the cost. In thirty-five years, Aravind has treated over 32 million patients, the vast majority for free. Those who can pay choose what they pay, and there is no paperwork. Aravind accepts no donations, yet it is highly profitable. Its baffling model is a popular Harvard Business School case study and is admired by Peter Drucker, Bill Clinton, and Muhammud Yunus.  


Written by Pavithra Mehta and Suchitra Shenoy, Infinite Vision is the first book to probe Aravind's history and the practices and values that unleashed its phenomenal success. While we bicker and moan about health-care coverage in the United States, perhaps there's a lesson here for all of us.   


Read an excerpt from the book here and then buy the book for  30% off here.
For review copies, please contact Cynthia Shannon.
Publishing News

Shining a Light

This issue of the newsletter explores the story of Aravind Eye Hospital and how values and commitment can overcome economic and financial limitations to succeed in your mission and turn a profit. View the inspirational documentary about Aravind by author Pavithra Mehta that has drawn rave reviews globally here.

But there's a lot more to Aravind than you know. In fact, here are Five More Things You Probably Didn't Know About Aravind Eye Hospital.          _________________________________
In Other News

+ A sign of the times? The Wall Street Journal's bestseller list will now include e-books.

+ Speaking of Wall Street, guess which publisher was first to market with a book about the Occupy Wall Street movement? Us!

+ Read the seven juiciest bits from Bill Clinton's latest book, Back to Work, here.

+ Michelle Obama's first book is scheduled to hit in 2012.

+ Despite what you may think, Google isn't Facebook. For writers and authors, here are five Google+ profile mistakes to avoid.

+ Anne Rice makes a nasty public statement via Facebook about those shiny Twilight vampires.

+ An ambitious new book project to teach inner-city New Orleans kids about the importance of writing and reading is looking for funding on Kickstarter.

+ Most people don't know that Microsoft founder Bill Gates is a prolific book reviewer.

+ Have you noticed that since the release of his biography, Steve Jobs is always watching you?

+ Not everyone is closing shop. Books-A-Million is opening forty-one new stores this month.

+ The British actually think that American writers are currently optimistic about where the world is headed.

+ Newly discovered drawings by the author himself show us how J.R.R. Tolkien imagined the worlds encountered in The Hobbit should look.


+ Free Excerpt from a New York Times Bestseller:
Here Comes Trouble, by Michael Moore. Read an excerpt here.

+ Free Software:
Convert YouTube videos into MP3s using this service.

+ Free Advice: Kurt Vonnegut gives you the eight basics of creative writing.
Special Release Announcement
Berrett-Koehler has partnered with YES! Magazine to publish the first book on the Occupy Wall Street movement: This Changes Everything: Occupy Wall Street and the 99% Movement. This "instant book" shipped from the printer on November 4, only four weeks after our first idea for it. The story of how this book was published so fast is told in the foreword by Fran Korten, publisher of YES! Magazine. Learn more here and purchase the book for just $9.95.

Not convinced? Read the 10 Ways the Occupy Movement Changes Everything.
BK News
Consider this your invitation to join us in celebrating our 20th Anniversary by participating in one, two, or all three BK events on July 19 and 20, 2012, at the Commonwealth Club in San Francisco.

20th Anniversary Celebration, which will honor the Top 10 Bestselling BK
Authors/Author Teams, all of whom will bepresent and speak about their vision of the future for creating aworld that worksfor all.  

BK Annual Shareholders Meeting, which in 2012 will be open
for the first time to non-BK shareholders, as well.

BK Community Dialogue, which will bring together BK authors and other thought leaders, readers, service providers, and invited guests to explore such questions as "How can we as BK community members increase our capacity, individually and collectively, to create a world that works for all?"

Seats are limited at all three events and are expected to sell out quickly. To learn more about these events and to register
,  click here
Free E-Book
For forty-eight hours, we are giving away e-copies of our bestselling title Seeing Systems, second edition, by Barry Oshry, and you can download it here. In thanks for your loyal readership, this e-book will be available as a free download exclusively for BK Communiqué subscribers. But act fast! After midnight on November 11, 2011, you're going to have to plunk down $32.95 like everyone else.
We Recommend
Regardless of whether one is a devout Christian or an ardent atheist, there is no denying the incredible visual beauty of the Sistine Chapel -- the famed ceiling by Michelangelo; wall paintings by Sandro Botticelli, Domenico Ghirlandajo, and Pietro Perugino; and tapestries by Raphael.

Now, for the first time, the Vatican has created an interactive, high-resolution version of the interior that you can enjoy without the trip to Italy. You can even zoom in to catch the fine details of paintings or use your mouse to navigate about. Go explore here.
End Notes
In the last newsletter, I posed this challenge. The first correct answer came in from Bill Treasurer. The answer can be found here. (The real question is, why didn't Alex Pattakos enter the competition? Could it be that one of our authors is not reading the newsletter?)

Your next challenge can be found here.

Email me with your thoughts, rants, comments, and observations. And admit it -- you never thought that there'd be 101 ways to look at a triangle.

And if you found meaning in the last issue's endorsed weird website, then it's time for you to undertake one of the toughest riddles on the web.


P.S. -- this isn't real, is it?


"Our authors treat us like gods -- they only call on us when they're desperate or need something." Other publishing insights can be found here: @EditorialHell.

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