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Berrett-Koehler Discussion Guide for
The Stakeholder Strategy:
Profiting from Collaborative Stakeholder Relations
by Ann Svendsen

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  1. What does the term stakeholder mean? Who are your company's key stakeholders? Why are they important to your company's success?
  2. What explicit and implicit expectations govern your organization's relationships with these key stakeholders? What does your organization expect to receive from these relationships? What are they prepared to give?
  3. What do stakeholders expect to receive? What do they give your organization? How can collaborative stakeholder relationships strengthen the bottom line?
  4. What distinguishes collaboration from consensus building and consultation? What does "finding the third way" involve?
  5. How is building collaborative stakeholder relationships similar to the process people go through to find a mate or create a friendship? What are the five stages involved in building collaborative stakeholder relationships?
  6. Name six indicators of organizational readiness for collaboration. Is your organization ready for collaboration? Why or why not? What could you or others do to increase readiness?
  7. To find good collaborative partners, what should companies look for? What makes a good partner? What causes collaborative partnerships to fail?
  8. What is a stakeholder strategy? How would you go about preparing a stakeholder strategy for your organization? What would you need to do to get started?
  9. What kinds of long term, collaborative relationships are important in your life? What has contributed to their success? What problems have been encountered? How have those problems be overcome?
  10. What is social accounting? How can a stakeholder audit help your organization build stronger, collaborative relationships?