Associate Director, Design and Production

    Job Post on November 9, 2018

    Berrett-Koehler Publishers (“BK”) is an award-winning and innovative independent publishing company. Founded in 1992, BK is headquartered in Oakland, California, was recently named the independent publishing company of the year, and has been continuously profitable for fifteen years in a row. Our books, audios, and videos are sold all over the world and we also host online summits and offer online training resources. We are dedicated to an ambitious mission: Connecting People and Ideas to Create a World That Works for All. Through our groundbreaking resources on business, management, training, current affairs, personal growth, self-help, and other areas, we strive to challenge conventional thinking, introduce new ideas, and foster positive change on individual, organizational, and societal levels. We offer a work environment that is participative, collaborative, and flexible. We seek staff members who bring cultural, ethnic, social, and intellectual diversity. We are a Certified B Corp and a California Benefit Corp. We are an Equal Opportunity Employer.

    Berrett-Koehler Publishers is seeking an Associate Director to take on all responsibilities related to the cover-design process from initial concept to final comp for all BK titles, maintaining BK’s standards of quality and values. Additionally, this position is responsible for the creative direction of marketing and special sales materials, and for company-wide brand implementation. This position is also accountable for managing the production of fifteen to twenty titles each year from manuscript to print-ready files. The Associate Director will represent the department as a member of special-project teams and / or committees and will report to the Director, Design and Production.

    JOB RESPONSIBILITIES

    CREATIVE DIRECTION

    Cover Design Direction
    BK has a unique participatory and author-centric process for developing and selecting final covers. This position has prime stewardship of this process, guiding and negotiating each book to an effective package choice.

    • Manage the packaging for all new titles, core books and ancillary products. Solicit input for cover designs from authors, editorial, marketing, distributors, and customers. Hire and direct designers to develop cover concepts, and, once a concept is chosen, guide designers in refining the final design.
    • Collaborate with partners and direct feedback stewarding the most effective covers for final consideration. Work with authors and freelance staff to get their best creative ideas and active involvement while also respecting budgetary and production requirements.
    • Maintain and further develop the cover blog (Invision) as the tool for soliciting and tracking comments on cover designs. Investigate other options for hosting the cover blog as necessary.
    • Maintain Cover Guidelines for Authors document and update as needed.
    • Maintain Cover Designer List and update as needed.
    • Recruit and train cover design talent as needed.

    Brand Implementation

    • Advise all departments in the application of the Berrett-Koehler brand and advocates for the consistency and effectiveness of the brand standards across all channels. Ensure that the Berrett-Koehler message is supported by its visual mark on all products to all stakeholders. Explore ways to strengthen the visibility of the BK brand on book packaging and at all other customer-visible communications.
    • Review and monitor quality of BK book-branding components, including About BK pages, company stationary, BK email signatures, and BK company communications.
    • Collaborate with Marketing and provide support on the digital marketing branding initiative.
    • Provide design feedback as needed to strengthen BK’s brand. Branding committee participation.

    Marketing Support

    • Assist Marketing and Sales in the design and production of marketing materials as time allows. Provide creative direction and concept development for the BK catalog cover. Recruit and train talent and get estimates for the production of individual marketing pieces on an as-needed basis.
    • Develop and maintain a catalog of marketing material for sales and marketing department. Determine the kind and number of products, develops brand standard templates, and build an online catalog of samples including (but not limited to) postcards, bookmarks, and flyers.

    PROJECT MANAGEMENT
    BK produces approximately fifty to sixty new titles a year. This position will coordinate the production of approximately fifteen to twenty new BK titles annually:

    • Contract with, schedule, and oversee the work of outside book producers in performing all needed tasks in preparing books for printing and electronic distribution, including copyediting, text design, art program management, composition, proofreading, indexing, and preparing for press.
    • Set up initial production schedule for all projects, refine and adjust as projects move forward. Coordinate key dates with other departments as needed.
    • Review manuscripts containing art, graphics, data, charts, and figures. Provide feedback to editorial as to the quality of the content and technical specifications required for reproduction. Advocate for clean, well-designed, and content-rich graphic interpretation of data.
    • Check page proofs for quality formatting and book construction.

    COMPANY CITIZENSHIP

    • Develop production department capabilities to meet the changing needs of the company as needed.
    • Participate in monthly staff meetings, monthly publication board and launch meetings, plus shorter-term teams and task forces as needed.
    • Participate in author days, using interaction with authors to advance production and design work on their publications.

    EXPERIENCE AND QUALIFICATIONS

    Essential Skills and Experience

    • Minimum five to ten years design- and production-management responsibility in a book or other publication production environment.
    • Thorough operating knowledge of prepress software used in preparing books for print. Necessary is Adobe InDesign, Adobe Illustrator, basic Adobe Photoshop, Microsoft Word, Filemaker, Adobe Acrobat, QuarkXPress, font management, text editors, and standard internet software. Good understanding of setting up and using style sheets in page layout software. Essential to understand technical requirements of preparing files for successful results on press.
    • Good understanding of offset printing, particularly as used in book manufacturing in North America.
    • Good knowledge of using and maintaining Macintosh computers, especially for graphic arts applications.
    • Basic level HTML coding.
    • Extensive graphic arts experience in a publishing environment, especially in book publishing.
    • Experience in managing and scheduling the processes and people involved in book production.
    • Basic knowledge of proofreading marks and of graphic arts terminology and techniques.
    • Familiarity with American book editing and publishing standards, such as the Chicago Manual of Style.

    Desirable But Not Essential Skills

    • Some knowledge of characteristics of various printing papers and book binding materials.
    • Some knowledge of book paper supply and approaches to managing paper inventory.
    • Some experience in digital asset management, inventory tracking, and version control in a publishing environment.
    • Experience in both trade book publishing and technical or professional book publishing.
    • Basic knowledge of copyright and intellectual property rights laws and procedures.
    • Basic understanding of standard trade practices in graphic design, publishing, and printing industries.
    • Knowledge of and appreciation for the craft and quality standards of editing, design, typography, and other aspects of the making of fittingly executed books.

    QUALITIES
    Essential: Organized, thoughtful, detail-conscious, efficient, resourceful, cooperative, open, self-starting.
    Desirable: Articulate, literate, good sense of design, sense of humor, direct, cheerful and resourceful in the face of impending disaster, enjoys a highly collaborative workplace.

    COMPENSATION

    • Salary $90,500.00
    • Health, Dental, Disability and Life insurance
    • Flexible Spending Account plan, 401K and ESOP

    APPLICATIONS
    To be considered, you must email to Edward Wade ([email protected]) your resume and a detailed cover letter (several pages long if necessary) stating why you are interested in the position, your qualifications (in relation to the desired qualifications detailed above), how you have been successful in similar work (please be specific about your accomplishments), and your personal qualities that account for your success. We are interested in the appearance and presentation of your materials as well as their content. Please put Associate Director in the subject line of your email.

    JOB DESCRIPTION

    Position: Associate Director, Design and Production
    Reports to: Director, Design and Production
    Supervises: n/a
    Level: Level 5A
    Classification: Exempt, Full-time

    Purpose: The Associate Director, Design and Production holds several key roles within the department, contributing to the overall success of the book-production program. This position manages the cover-design process from initial concept to final comp for all Berrett-Koehler titles, maintaining BK’s standards of quality and values. Additionally, this position is responsible for the creative direction of marketing and special sales materials, and for company-wide brand implementation. This position is also accountable for managing the production of fifteen to twenty titles each year from manuscript to print-ready files. The Associate Director will represent the department as a member of special-project teams and / or committees.

    Job responsibilities of the Associate Director of Design and Production include the following:

    CREATIVE DIRECTION

    Cover Design Direction
    BK has a unique participatory and author-centric process for developing and selecting final covers. This position has prime stewardship of this process, guiding and negotiating each book to an effective package choice.

    • Manage the packaging for all new titles, core books and ancillary products. Solicit input for cover designs from authors, editorial, marketing, distributors, and customers. Hire and direct designers to develop cover concepts, and, once a concept is chosen, guide designers in refining the final design.
    • Collaborate with partners and direct feedback stewarding the most effective covers for final consideration. Work with authors and freelance staff to get their best creative ideas and active involvement while also respecting budgetary and production requirements.
    • Maintain and further develop the cover blog (Invision) as the tool for soliciting and tracking comments on cover designs. Investigate other options for hosting the cover blog as necessary.
    • Maintain Cover Guidelines for Authors document and update as needed.
    • Maintain Cover Designer List and update as needed.
    • Recruit and train cover design talent as needed.

    Brand Implementation

    • Advise all departments in the application of the Berrett-Koehler brand and advocate for the consistency and effectiveness of the brand standards across all channels. Ensure that the Berrett-Koehler message is supported by its visual mark on all products to all stakeholders. Explore ways to strengthen the visibility of the BK brand on book packaging and at all other customer-visible communications.
    • Review and monitor quality of BK book-branding components, including About BK pages, company stationary, BK email signatures, and BK company communications.
    • Collaborate with Marketing and provide support on the digital marketing branding initiative.
    • Provide design feedback as needed to strengthen BK’s brand. Branding committee participation.

    Marketing Support

    • Assist Marketing and Sales in the design and production of marketing materials as time allows. Provide creative direction and concept development for the BK catalog cover. Recruit and train talent and get estimates for the production of individual marketing pieces on an as-needed basis.
    • Develop and maintain a catalog of marketing material for sales and marketing department. Determine the kind and number of products, develops brand standard templates, and build an online catalog of samples including (but not limited to) postcards, bookmarks, and flyers.

    PROJECT MANAGEMENT
    BK produces approximately fifty to sixty new titles a year. This position will coordinate the production of approximately fifteen to twenty new BK books annually:

    • Contract with, schedule, and oversee the work of outside book producers in performing all needed tasks in preparing books for printing and electronic distribution, including copyediting, text design, art program management, composition, proofreading, indexing, and preparing for press.
    • Set up initial production schedule for all projects, refine and adjust as projects move forward. Coordinate key dates with other departments as needed.
    • Review manuscripts containing art, graphics, data, charts, and figures. Provide feedback to editorial as to the quality of the content and technical specifications required for reproduction. Advocate for clean, well-designed, and content-rich graphic interpretation of data.
    • Check page proofs for quality formatting and book construction.

    COMPANY CITIZENSHIP

    • Develop production department capabilities to meet the changing needs of the company as needed.
    • Participate in monthly staff meetings, monthly publication board and launch meetings, plus shorter-term teams and task forces as needed.
    • Participate in author days, using interaction with authors to advance production and design work on their publications.