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BK Blog Post
Posted by Alan Potts, CEO, CoachDirectors Limited.
CoachDirectors provide a broad range of top quality executive coaching services including the training and development of fully-accredited in-house executive coaching capabilities.
Business uniforms that have customized patches are an excellent way of making a brand appears more established, sophisticated and secure. Custom-made corporate patches are a very simple solution for helping a business stand out not to mention it is a low-cost investment for enhancing the respectability of your business. Moreover, getting custom patches made is also a flexible process that can be found in a number of fabrics, colours and fonts for matching the requirements of every business. Some of the top perks that businesses can enjoy with patches that are custom-made for them are:
Effective brand advertisement
When the company logo is imposed on patches custom-made for the staff’s uniform, it serves as a free form of brand advertisement. Every time your employees step out, they will serve as a walking advertisement of your business and its offerings because people will be able to see the business’s logo, as well as its slogan and this, can leave a powerful impression. Visual images are remembered easily and people are going to remember your brand when they are in need of your products or services.
Distinguishing the business
When attending business-events, fairs or promotional shows for brands, it is the norm for the staff of different businesses to wear their uniforms. However, there is a possibility that the colour of the uniforms may be similar, but it is the custom-made patch stitched on the side or front that will help in distinguishing a business from the rest. Again, this is a golden opportunity for promoting the business on a large scale.
Creating a professional appearance
The uniform serves as a professional dress code that embodies the reputation and ethics of a brand. While a waiter in the restaurant will still be able to do his job if he is wearing jeans and a t-shirt, but wearing a shirt that has a customized patch bearing the restaurant name and logo can make all the difference. The professionalism is appreciated by customers because it is easy to identify them. As a matter of fact, patches can also come in handy for highlighting the specific job of individuals thereby making it more convenient for customers as they will know who to consult and not have to ask around.
Due to these perks of customized patches, it has become a common practice amongst brands and businesses to get them made. They want designs that can help them stand out and are willing to pay a lot of money for getting the designs of their patches made as per their needs. While it is possible for them to find a cheap design or logo from one of the numerous free online tools available, it is a better idea to have a unique one made for a brand. Yes, this is costly, but it is a one-time investment that can pay off in the long run.
However, a brand needs to be very careful when choosing a design for their customized patch. It is essential to bear in mind that the perks mentioned above can only be enjoyed if they have selected a good design for their custom-made patch. The choice of design can make or break a business because the patches are visual and can have a long-lasting impression on anyone who sees them. Therefore, it is recommended that businesses work with professional designers for creating a design that’s subtle yet powerful enough to have the impact desired by a business. After a design has been made, you can get it printed on the patches from a reliable company. There are tons of options available online and can provide their services at a reasonable price.
Dollar General Customer Satisfaction Survey targets the development of the company by improving the quality of products and the www.dgcustomerfirst.com service offerings. Customer’s satisfaction can be easily measured by conducting a survey. They will be asked few questions on the quality of products and services and also about the staff performance.