Archer Hotel

Alexandra Watkins Posted by Alexandra Watkins.

Alexandra Watkins is the founder of naming firm Eat My Words, and is a recognized expert on effective brand names.


Archer is a luxurious boutique hotel in Midtown Manhattan with a dashing name to match its mysterious, charismatic host.

Archer is a luxurious boutique hotel in Midtown Manhattan with a dashing name to match its mysterious, charismatic host. Upcoming locations include Napa and Austin.

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