Fog Theory

Alexandra Watkins Posted by Alexandra Watkins.

Alexandra Watkins is the founder of naming firm Eat My Words, and is a recognized expert on effective brand names.


We worked with Voicebox Creative to come up with this name that was inspired by the Pacific Ocean’s foggy marine layer that creates an ideal environment for growing Pinot Noir.

We worked with Voicebox Creative to come up with this name that was inspired by the Pacific Ocean’s foggy marine layer that creates an ideal environment for growing Pinot Noir. ​

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