7 Myths About Green Products | Jacquie Ottman

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    7 Myths About Green Products | Jacquie Ottman

    7 Myths About Green Products

    Myth #1 Green products don’t work as well.

    Fact: Products such as Method, Tide Coldwater, and Clorox Greenworks brands have been developed specifically to work as well or better than regular products.

    Myth #2 Consumers don’t want to buy green products.

    Fact: Green purchases represented $290 billion in sales in 2008, up from $219 billion in 2005 (Source: NMI, 2009).

    Myth #3 Green products are more expensive.

    Fact: Thanks to economies of scale due to high volumes, many green products today are competitively priced versus "brown” counterparts; and often can make up for premium pricing many times over during their lifetimes, due to savings on energy and water.

    Myth #4 Only specialty stores sell green products.

    Fact: Major supermarkets now carry their own brand of organic products (e.g. Safeway’s 300- item USDA certified “O Organics” line), and Wal-Mart is quickly making “green” a priority for vendor selection.

    Myth #5 Green products aren’t really “green."

    Fact: No product can be truly “green” since all products use resources and create waste, but products can be “greener,” denoting a continuum toward sustainability.

    Myth #6 Plant based products will degrade in landfills.

    Fact: No product, even those labeled “compostable,” will degrade in a landfill. Compostables will only degrade in industrial composting facilities or in backyard composters at high temperatures.

    Myth #7 100% recycled products are better for the environment than 10% recycled products.

    Fact: Depending upon how far most recyclables must travel to recycling centers for processing (creating greenhouse gases in the process), products with 10% recycled content could actually be environmentally preferable to more recycled counterparts.


    From The New Rules of Green Marketing by Jacquelyn Ottman