We only ship to addresses in the USA. Live somewhere else? Please order from one of our international distributors. Click Here
BK Magazine News & Reviews
Posted by Berrett-Koehler Staff.
Connecting people and ideas to create a world that works for all!
Myth #1 Green products don’t work as well.
Fact: Products such as Method, Tide Coldwater, and Clorox Greenworks brands have been developed specifically to work as well or better than regular products.
Myth #2 Consumers don’t want to buy green products.
Fact: Green purchases represented $290 billion in sales in 2008, up from $219 billion in 2005 (Source: NMI, 2009).
Myth #3 Green products are more expensive.
Fact: Thanks to economies of scale due to high volumes, many green products today are competitively priced versus "brown” counterparts; and often can make up for premium pricing many times over during their lifetimes, due to savings on energy and water.
Myth #4 Only specialty stores sell green products.
Fact: Major supermarkets now carry their own brand of organic products (e.g. Safeway’s 300- item USDA certified “O Organics” line), and Wal-Mart is quickly making “green” a priority for vendor selection.
Myth #5 Green products aren’t really “green."
Fact: No product can be truly “green” since all products use resources and create waste, but products can be “greener,” denoting a continuum toward sustainability.
Myth #6 Plant based products will degrade in landfills.
Fact: No product, even those labeled “compostable,” will degrade in a landfill. Compostables will only degrade in industrial composting facilities or in backyard composters at high temperatures.
Myth #7 100% recycled products are better for the environment than 10% recycled products.
Fact: Depending upon how far most recyclables must travel to recycling centers for processing (creating greenhouse gases in the process), products with 10% recycled content could actually be environmentally preferable to more recycled counterparts.
From The New Rules of Green Marketing by Jacquelyn Ottman
Sorry no comments yet. You could be the first! Log in or Join the BK Community to add your comment.