Alexandra Watkins in Publishers Weekly

Berrett-Koehler Staff Posted by Berrett-Koehler Staff.

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Alexandra Watkins in Publishers Weekly

"Brand names can make a critical first impression, and naming expert Watkins, founder of the naming firm Eat My Words, attempts with this book to prove that even the "most noncreative person" can conceive of something that will resonate with customers. She examines all aspects of a brand name's commercial value, from how easily it can be pronounced and recognized, to whether or not voice recognition software will be able to spell it correctly."

[Continue reading at Publishers Weekly]