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BK Magazine Press Releases
Posted by Berrett-Koehler Staff.
Connecting people and ideas to create a world that works for all!
If there’s one thing we all learn in business, it’s to avoid surprises at all costs.
In LEAPFROGGING (August 6, 2012, Berrett-Koehler), author Soren Kaplan reveals why this command-and-control mindset is exactly what stymies innovation today.
Turning conventional wisdom on its head, Kaplan shows how both positive and negative surprises have the power to change the game in any endeavor - if we open ourselves to them and learn the right way to harness unexpected experiences and events.
Through extensive research, compelling examples and 20 years in strategy and innovation, Soren Kaplan has identified a consistent process for using surprise to create transformative business breakthroughs.
Kaplan’s research reveals that surprise is not just something that differentiates breakthrough products and services - it is also a key ingredient in creating those delightfully surprising breakthroughs. In fact, Kaplan shows, the single most important factor to fostering true game changers isn't the classic light bulb-above-the-head big idea. It's the way leaders and organizations handle the discomfort, the disorientation, and the thrill (and pain) of living with uncertainty, finding clarity from ambiguity, and being surprised.
LEAPFROGGING shares stories like these from scores of global companies, start”ups, and nonprofits including Four Seasons, PespiCo, Kimberly” Clark, Philips, Unilever, Colgate ” Palmolive, and many others. Connecting these examples to the latest social science and brain research on how we experience surprise, Kaplan provides proven practical tools for navigating the seemingly ‚“messy ‚” process of achieving business breakthroughs.
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