Press Release | Rob Dietz Dan O'Neill

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Press Release | Rob Dietz Dan O'Neill


Enough is Enough: Building a Sustainable Economy in a World of Finite Resources

by Rob Dietz and Dan O'Neill


“This lucid, informed, and highly constructive study not only outlines where we are heading, but also shows that with “the will to act,” solutions can be found to construct a steady-state economy geared to human needs and to decent survival.” -- Noam Chomsky


San Francisco, CA -- The way we run the economy is causing long-term environmental, societal, and economic damage, and it's not improving people's lives. The numbers tell the story.

  • 7 billion people live on earth, and 2.7 billion are scraping by on less than $2 per day
  • 394 parts per million is the concentration of carbon dioxide in the atmosphere, an amount that threatens to destabilize the global climate
  • $15 trillion is the amount of U.S. public debt, an unfathomable sum of money to be paid back by the next generation
  • 2 percent of adults own more than half of all household wealth in the world
  • 400 ocean zones devoid of life, with the dead zone in the Gulf of Mexico estimated to cover almost as much area as the state of New Jersey.

But what can we do? In ENOUGH IS ENOUGH (Berrett-Koehler, January 2013; PB original, $19.95), Rob Dietz and Dan O’Neill urge us to shift our focus from the symptoms to the cause: the pursuit of never-ending economic growth. Since we live in a world of finite resources, we must change our economic goal from the madness of more to the wisdom of enough.

The authors of ENOUGH IS ENOUGH concentrate on the solution: a prosperous and stable “steady-state economy”. Dietz and O’Neill describe the features of this economy and explain how to achieve it. They explore specific strategies to conserve natural resources, stabilize population, achieve a fair distribution of income and wealth, reform the financial system, reduce unemployment, and more - all with the aim of maximizing long-term well-being instead of short-term profits. They also provide advice for changing consumer behavior and shifting the political conversation away from the misguided pursuit of economic growth and toward the things that really matter.

Ultimately, this book offers more than just a survival strategy. By eliminating the waste and excess that have put the planet in peril, people can lead healthier and happier lives. Filled with fresh ideas and surprising optimism, ENOUGH IS ENOUGH is the primer for achieving genuine prosperity and a hopeful future for all.

Click here to learn about the authors


Enough is Enough

Building a Sustainable Economy in a World of Finite Resources

By Rob Dietz and Dan O'Neill

Berrett-Koehler Publishers

January 2013; $19.95; Paperback Original

978-1-60994-805-4