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BK Magazine Marketing Mojo
Posted by Charlotte Ashlock, Executive Editor, Berrett-Koehler Publishers Inc.
Charlotte Ashlock is a crazy idealist trying to make the world a better place!
By Johanna Vondeling
On a recent trip to Singapore, I met with our partners at McGraw-Hill Asia, which distributes our English-language print editions in that part of the world. I was pleased to see that Berrett-Koehler books were amply represented on Singapore bookstore shelves, and delighted to get advice from our partners about what publishers and authors can do to help their books sell overseas, advice I’ve heard from other distribution partners in Europe, Australia, and Africa as well.
Here are their pointers for the top six things you can do to influence international sales, plus a seventh leading to another, equally helpful source:
For a book that has already been published without international examples, consider creating an online supplement that shows international applications and case studies.
When you’re planning travel abroad, consider posting about it on Facebook, Twitter and LinkedIn, and posting news of your trip and what help you’re looking for on your blog site. And if you haven’t started blogging yet, now is a good time to start.
I hope this advice is useful to you. And if you’re globetrotter with additional suggestions, I hope you’ll let me know so I can pass them along.
Johanna Vondeling is vice-president, international sales and business development, at Berrett-Koehler Publishers, Inc. To learn more, visit bkconnection.com or email [email protected]
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