Snapchat: Coming to a Workplace Near You?

Crystal Kadakia Posted by Crystal Kadakia, HR Consultant, Owner, Invati Consulting.


Last year I gave a talk teaching Boomers who work in training and development how to learn like Millennials.

Last year I gave a talk teaching Boomers who work in training and development how to learn like Millennials. The activity during this talk? To learn Snapchat. The question I got was: Why? What relevance could an app like Snapchat have in the workplace? Needless to say, I was astounded that the benefits weren’t obvious. In a room full of trainers, no one could think outside of the box on how an instant, live, disappearing video app could have potential to build capability in an organization setting. Fast Forward 9 Months Later This past week there have been lots of talk about Snapchat – not as an app for sexting teens, but as a threat to Google, Facebook, and TV. Since then, we were able to confirm the number shown in the app meant the [Snowpocalypse] video was watched by 24.79 million individuals. 24.79 million! It’s a staggering number. Remember: “The Walking Dead” midseason finale reached 15 million, and “Sunday Night Football” reached 21 million. Those are the biggest hits on TV, and their audiences are smaller than Snapchat’s. Among the benefits of Snapchat, mentioned by Business Insider, that these other platforms don’t offer: A captive, engaged audience – The […]