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BK Magazine Marketing Mojo
Posted by David Marshall, Vice President of Editorial and Digital, Berrett-Koehler Publishers Inc.
David Marshall heads the editorial department, which is responsible for 40-50 new titles per year and 5-10 digital products or initiatives.
Ready to provide customers with an opportunity to have constant updates on your products and ideas? Podcasts are exactly what you need!
What: Create your own mini-series of radio show episodes that anyone can access on their smartphone. You can make it available via iTunes or a variety of other services.
Why: If speaking comes to you more naturally than writing, creating a podcast will be easier for you than keeping a blog. It will appeal to people who are audio learners, and enable your readers to connect with you even while jogging or driving. Also, you can’t skim a podcast the way you can skim a blog post. By using audio, you may be able to command more full and complete attention for your message.
How: The Creative Side
How: The Technical Side (feel free to enlist the help of a tech-savvy friend or relative)
How Much: Aside from a few equipment costs, podcasting is basically free. Depending on the quality of your computer's built-in microphone, you may need to purchase a microphone. A recorder (hand held or software based) and headphones are also needed. Here’s an article that offers recommendations on how to get quality beginner’s equipment for under $50: http://bibpodcast.com/blog/how-to-start-a-successful-podcast-on-a-50-budget/ Once you have this infrastructure in place, there are no ongoing costs. The code is already provided online, and iTunes does not charge for submission or posting.
Help: This should not be a tiring task, but small mistakes are tedious to fix if you don't have the right instructions. Here's some good sites, all of different detail level, which should make your experience flow easily:
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