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BK Magazine Marketing Mojo
Posted by David Marshall, CEO & CFO, Berrett-Koehler Publishers Inc.
David Marshall heads the editorial department, which is responsible for 40-50 new titles per year and 5-10 digital products or initiatives.
What: Get your books and blogs noticed by discovery sites like StumbleUpon, where people bookmark interesting content for the attention of other users. Use the curious and sharing nature of the online community to create buzz around your books.
Discovery sites like StumbleUpon, Reddit, Digg Pinterest, and Squidoo make use of the highly valued Word-of-Mouth Marketing element. Each community has its own ranking/rating system and general web-surfing flow, but encourage users to find interest groups or topics that appeal to their online curiosity.
Why: Becoming a user of these sites serves a dual purpose. You, as an author, market your sites, blogs and interests, and simultaneously, you are a member of the community, discovering sites that may serve to inspire you, broaden your own interests, and seek out similar communities in other sites. Discovery sites can help you generate traffic and get feedback on what you post.
How: Each site has its own feel, so the best method to get started is jumping right into a service of your choice. The sites we mentioned, StumbleUpon, Reddit, Digg , Pinterest, and Squidoo are some of the better-known sites; but there are new sites popping up every day, each with their own angle on content discovery. Let us know what works best for you; we’re always collecting data on what’s most convenient to authors.
No matter what service you’re using, these are the basic steps:
How Much: Completely free. Although these services can quickly eat up your time, joining the communities is free of any charge.