Best Practices to Boost Conversions of Small E-Commerce Site Posted by [email protected], content marketing professional, Instamacro.

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    Are you having an E-commerce website? If yes there must be areas where you must be thinking to improve or alter some or the other thing in order to make it more proper and accurate.

    Are you having an E-commerce website? If yes there must be areas where you must be thinking to improve or alter some or the other thing in order to make it more proper and accurate. Everyone needs the business to run smooth and efficient so that their customers are happy and they get more conversions. But is that this easy as it is sounding? No, definitely not as it needs a lot of attention to detail and strategized processes. And not only this the best practices to ensure your e-commerce website reach to all your potential customers, offline and online – both the methods play an important role.

    With this explanation, we are sure one thing is very clear that e-commerce plays an integral role in our day to day lives, which buying everything online – from a needle to the furniture, or from grocery to clothing – everything is online today and this will not be stopping, rather it will increase and is increasing. So, if anyone wishes to start a small e-commerce website and jump in the market of virtual world and digitization, then what all things he should do or maintain in order to bring great conversions for the website. Let’s see:

    Therefore, in order to get the best conversions and results, optimizing the e-commerce website is necessary. In fact, there are many online marketing strategies and best practices that many start-ups choose to grow their business, but among the lot, few have become the trademark of the business and have helped to bring the results as well. Keep reading the best:

    Start with the Design

    Be it a small website or a big one, the look of the website and the overall design need to be perfect and appealing, so that the visitor could stay on your pages for some time and use your products and services.  The home page of the website itself says a lot many things about your website. The first page itself shows how your website will be in front of your customers, thus all the landing pages shall be fine-tuned and perfectly designed. Here, the first impression is very important which will the customers to come back again on your website. Also make sure the navigation bar is easy to navigate and simple to use, in terms of searching all over the website for your requirements. In case you as a startup have many products to sell on your website then it is very crucial to have a good navigation that will make the process easy for the customers. Try designing it to the extreme with powerful tools and art for a successful e-commerce business. Many platforms help in easy customization by giving the developer a free hand on creating a unique customer experience.

    Security is the Utmost Important

    With the increasing hacking attacks and cyber threats, security has become an integral part of any online business. So as with the small e-commerce website. These websites demand the customers fill their personal information and put their credit card details, debit card details etc in order to shop online. Now if this data is not secured then your website is in danger. In order to ensure full security SSL certificates shall be installed. Out of many other SSL certificates, for the e-commerce websites, Wildcard SSL certificates are the most preferred as they give best encryption security. Moreover, it enables https & green padlock icon along also offer site seal that is visible to its customers making them feel secure to shop or transact on your website. You get the SSL certificates online from trusted SSL providers such as Cheap SSL Shop, where you can get the cheapest wildcard SSL certificate.

    Always take Advantage of the Social Media Platforms and the Facebook Groups

    Apart from any other social media platform, Facebook has been thoroughly used by the startups and this is because it is cheap and gives ample opportunities for the customers to connect in terms of Facebook groups and communities. Other than this Facebook marketing helps in converting leads into business, this platform also brings leads from all the parts of the world if you target your customers nicely.

    Try Using Accurate Colour Combination for Small Business Website Conversions

    You must be thinking what is the role of color combination in generating leads and boosting conversions. Yes, it does play an important role in bringing a lot of customers to the website. As discussed above design is important with this the images placed on the website or the content which is in the form of product description etc shall be clearly defined and visible. The colors should complement the logo, the images, and the overall design of the website, in order to bring several users to your e-commerce website. Try using colors, which are used in the design that will compliment rest all and will help in pulling more customers towards your website.

    The Copy of the Products Shall Be At Par

    Yes, we are talking about the copy here. The content on the website should reflect exactly what you are selling to your customers. Which means the role of content writers and the copywriting shall be beautifully molded and written to provide all the possible information about the products on your website. For this, it is imperative to give self-explanatory product descriptions matter, return policies and any other content, which is related to your e-commerce website. The copy shall compel and convince the customers to jump on the checkout section and complete the information by checking out and paying. It is not necessary that the copy shall be lengthy but it can be short also but up to the mark.

    Put Best Quality Product Images

    Images play an important in booting sales conversion for a small e-commerce website. This is because the customers when coming to your website look for the images of the products which they want to buy. Based on the different images of the products customers will click on a single click button to buy it. So the product description with the right and high-quality product images play an important role in bringing good conversion rates and leads. Please remember, if you have too many images for a single product then don't be shy putting them, in fact, keep multiple images, more the images, more options and reasons for the customers to come back on your website.

    Videos Do Wonder

    If you have good images of your products, then try using short videos using those images so that the customers can relate more closely to your products. At times photos have limitations but videos may have a better appeal to touch and feel the product closely before you buy it. In fact, you can ask your customers to put a testimonial video by showing the product they purchased for your website. This will help in generating your loyal customer base, in turn, bringing more customers.


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