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BUSINESS FABLES

BK Business Fables: Value

Jeevan Sivasubramaniam Posted by Jeevan Sivasubramaniam, Managing Director, Editorial, Berrett-Koehler Publishers Inc.



The teenager lost a contact lens while playing basketball in his driveway. After a brief, fruitless search, he gave up. His mother took up the cause and within minutes found the lens.
"How did you do that?" he asked.
"We weren’t looking for the same thing," she explained. "You were looking for a small piece of plastic. I was looking for $100."

Moral of the Story: Value is relative, and so is the effort we put behind our pursuing it.

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