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BK Blog Post
Posted by Jenny Campata.
Jenny has been working with writing challenged clients for over three years. She provides ghost writing and local Seo Guide as well. In addition, Jenny is also working with the Michigan Seo Company
Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business from its earliest days. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage.
For a few years, Google's search worked seamlessly, repeatedly predicting the most relevant search results every single time, repeatedly. In fact, it was so good that it sent shockwaves through the internet, digitally obliterating its rivals over time. However, as Google's clever search engine grew into a colossus corporation and both individuals and businesses realized the inherent power of appearing organically at the top of any search, things began to change.
The changes occurred at the behest of some unscrupulous characters that were hell-bent on gaming the system. With so much money at stake, do you really blame them? Once they learned the majority of the rules, they began poking and prodding Google's innards by building massive link farms and content farms, spinning low-quality articles, and auto-generating links in an effort to outgun other listings and secure the top spots on Google's lucrative Search Engine Results Pages (SERPs).
The following rules will help you to dominate SEO in 2017. Moreover, no matter what Google changes moving forward, these rules will still provide the bedrock that you should govern your online activities around in order to make the greatest progress on those all-important SERPs.
1.Always Work to Gain Google’s Trust
Google just found out about you, no matter when you first registered that domain name; it is going to look at you with suspect. It wills if you want to succeed in SEO, you need Google’s trust. This has been true for years now, but too many people overlook this guiding principle. It is not easy to get Google to trust you. Today, Google knows about all your schemes, so do not even bother with them if you are looking to build its trust.
2.Age Always Comes Before Beauty
Your website’s age if more important than its beauty. No matter how good your site looks, what Google is really looking for is link-consistency over time. Even if you have a healthy link profile and your site looks amazing, loads quickly and is easy to navigate, it will fall short without age.
Whether you are just learning SEO in 2017, or any other year for that matter, what is important to keep in mind is that Google’s algorithms are always logging, analyzing and judging any behavior related to your site, its links, content and so on. If you do a lot of work for a month or two then completely abandon your site, you will not help your efforts, you’ll hinder them.
This has to do with both the freshness of content, and the indexed age of the site. If Google only recently found out about your site within the last 2 years, but you have not developed a healthy link profile, you still will not have Google’s trust. Remember, trust is the first rule. However, building trust comes through age.
3.Quality Will Trump Quantity Every Single Time
When it comes to doing anything on the Web, one of the steadfast rules is that quality trumps quantity every single time. Do not focus on doing something so many times, rather focus on doing it the right way enough times.
When it launched its Panda algorithm, Google was really going after quality through the user experience. Most importantly, it was looking for poor quality user experiences, or sites that were simply meant to garner traffic and then deceitfully push visitors through some means to buy a product or a service through an affiliate link, or to bombard them with advertisements.
4.Content Will Always Be King
The underlying content of a site will always be king. If the content falls short, so will the SERP rankings. Google’s aim to deliver the most relevant results in the quickest manner possible has much to do with delivering the best possible content.
The truth is that great content is shared often. Everyone wants to share something that delivers real value. So put the time into the content, because that is what counts.
Great content, when crafted the right way, can send you skyrocketing up Google’s SERPs, but only if you stay consistent. You cannot deliver great content one week, subpar content the next week, then not deliver anything for a few weeks and expect to rank.
5.Regardless Of What You’ve Heard, Size Really Does Matter
One of the things that Google has been battling against on the web is something called thin content. Thin content is content without much meat on the bones. Not only is it short on length, but it is short on value because of it.
There is an enormous difference between being a great writer and being a great SEO writer. The latter requires the former as a prerequisite, but it is a far more developed skill. Sure, your prose needs to be on point. However, if you are serious about search engine optimization in the slightest, the content also has to be specifically tailored for a given topic or keyword.
6.Keywords, Keywords, Keywords, But Don’t Overdo It
Creating great SEO content in 2017 has so much to do with keywords, but also so little to do with them. Google wants content made for humans. Nevertheless, you also have to tailor the content for search engines like Google. The distinction here, however, is a very difficult one to make, and it is very easy to cross the line.
7.Step Up Your Mobile Game
Today, if your site does not have a mobile design and it is extremely difficult to navigate or load the content on mobile devices, you are essentially shooting yourself in the foot. Mobile searches are now outpacing desktop searches, and Google is furiously focused on mobile.
What this should all convey is the importance of a mobile-first design and to ensure that your site is responsive across a number of platforms that include desktop, tablet, and of course, mobile. Select a theme, or develop a design that will work seamlessly across any device and platform.
By building a mobile-first design, you’re looking into the future and ensuring that you’re conforming to Google’s wishes. Those wishes are steeped in reality because mobile devices have become so important in our lives, that you simply cannot overlook mobile usability when thinking about SEO, especially when talking about SEO for the future.
8.Location (Of Your Links)
When it comes to SEO, its location, when speaking about your links of course. You want people that are linking to you from all over the world, but you also want to ensure that relevant, high-quality content is linking to you rather than low-quality garbage.
What websites those links are coming from is extremely important. Building a healthy link profile is a difficult thing. If you focus your efforts on great content, those links will come naturally over time. It might take a very long time, but they will eventually come. However, you also want to help speed things up if you are looking to make faster progress
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