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BK Blog Post
Bloggers are not professional writers – right? Not so fast. If we define a professional writer as one who earns money by writing, then a huge number of bloggers are professional writers – they have created blogs that have become popular enough that they are monetized, either through affiliate marketing or direct selling or products or services; they craft blog posts for all sorts of online enterprises and get paid for doing so. But we all know what this title means. How does a blogger become an author of books – books that get published and sold? The leap from blogging to published author is not as large as you think. Here is a guide with various ways to get that done.
1. Focus on One Area of Expertise
Suppose you have a health and fitness blog. It is easy to be “all over the map” in this niche – diet, exercise, positive thinking, time management, emotional health, and so on. You are probably not a full expert on every health and fitness topic. You may have guest bloggers in some areas because of this.
Sit back and think about the topics of your blog or the topics you write on for others that satisfy three criteria:
Once you have isolated that one topic that fits these criteria so perfectly, you have a topic for an eventual book. And now your task is to become the premier expert on that topic.
Of course, you may write about other health and fitness topics; of course, you will continue to have guest posts. But you will spend most of your time on that one topic. You cannot consider writing a book until it becomes a part of who you are.
2. Plan Your Book
Now that you have your topic and you are researching, develop a rough plan (or outline) for the book you will eventually write. List the chapters you will include and work on the order in which they will be presented. Why? Because once you have that, you will know what your posts will cover, and gradually you will be creating the content for a future book.
3. Spend More Time on Your Special Posts
The posts that will eventually become a part of your book should be amazing. They should have great titles; they should educate and entertain; they should tell stories; they should include visuals. You want these posts to be popular and great reads.
4. Promote the Related Posts with Gusto
Those posts that have content that will ultimately go into your book must be promoted as much as possible. Promote them on social media; approach related bloggers and see if you can publish those posts with them. Ask readers to share the posts; get discussions going. In short, do everything you can to get the post out to your target audience.
5. Schedule Your Posts Based Upon the Chapters You Have Pre-Determined
Your book should march readers through increasing and sequential information. Do the same thing with your blog posting. Look at chapter one. What topics will this chapter include? These will be the first posts you write. Rinse and repeat for each chapter that you have identified and in their order.
You will be literally blogging your book. As you do this, you will make revisions in topics and content, and as you do you will be refining your book that is to be. Even after these posts are published, they may not be in the final form when you create your book. Even those who begin with a book rather than a blog undergo lots of editing before that final version is ready for publication.
6. Post on a Regular Schedule
Writers of books have deadlines, either from an editor/publisher or self-imposed. You must also set deadlines for yourself. If you don’t, you will be like that grad student who never finishes his thesis or dissertation. And it is the reasons why, when 88% of people say they want to write a book, only 2% actually do. The other critical part of this step is that you and your blog continue to increase reader and following. Readers come to rely on a set posting schedule – don’t disappoint them.
7. Make Sure Your Newer Readers/Followers Can Find Earlier Posts
Always mention your earlier posts when you add to your repertoire. Provide links to them. Promote posts which are coming, both on your blog and on social media. The key is to increase your following as your ultimate book progresses. Why? Two reasons:
8. Don’t Insist Upon a Huge Book
There are an amazing number of small books, both hard copy and digital, which have had great sales. Consider the following:
If you have a solid and loyal following, self-publish your book, put it on Amazon, and drive your audience to it. The draw? All of the posts that you have scattered around your blog will now be consolidated in one place – neat and tidy.
You can actually do this in reverse. You can write your book first, even if it is not marketable. Then, start posting it in small segments on your blog. Each time you publish a post, offer the “whole enchilada” through your book. You can build your book sales that way.
Either way you do this? You have become a professional writer.
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