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BK Magazine Press Releases
Posted by Katie Sheehan, Senior Communications Manager, Berrett-Koehler Publishers Inc.
“Whether you’re pitching, presenting, promoting, or persuading, you need to know how to be heard above the din. Sam Horn’s smart and snappy book will teach you how to get people’s attention –and keep it.” – Dan Pink, Author of TO SELL IS HUMAN and DRIVE
Oakland, CA – Berrett-Koehler Publishers is pleased to announce the publication of the new book, Got Your Attention? How to Create Intrigue and Connect with Anyone by Sam Horn. In and impatient world of INFObesity, people don’t want more information – they want to be intrigued and they to be intrigued fast. After all, goldfish now have a longer attention span than humans – nine seconds to our eight. So, right now, people want to know, “How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?”
Bestselling author and ace communication strategist, Sam Horn, reveals her secret for truly connecting with people – whether it’s one or one million. Her disruptive eight-stage INTRIGUE process teaches readers how to replace boring, over-long, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved.
The bottom line? If you can get people’s favorable attention, you’ll get their business.
Sam Horn, the Intrigue Expert, is an international keynoter and communications strategist who has trained the world’s top entrepreneurs and executives. Her books POP! and Tongue Fu! have been featured in the New York Times, MSNBC, and Fast Company. She’s given a TEDx Talk, served as pitch coach for the British Airways Face2Face competitions, and is the former Executive Director and Emcee of the Maui Writers Conference.