BK Blog Post
Exponential
Posted by
Jeevan Sivasubramaniam,
Managing Director, Editorial,
Berrett-Koehler Publishers Inc.
What you think it means
: Very quick growth. You always hear of companies boasting about their "exponential growth."
What it actually means : An increase in the rate of growth. Something is growing exponentially when its rate of change can be described using an exponent, such as 103. So, yes, it does mean growth, but it doesn't mean quick growth, just quicker than before. So if you are experiencing incredibly slow growth, you can then have exponential growth but still be slow, depending on the rate of growth.
What it actually means : An increase in the rate of growth. Something is growing exponentially when its rate of change can be described using an exponent, such as 103. So, yes, it does mean growth, but it doesn't mean quick growth, just quicker than before. So if you are experiencing incredibly slow growth, you can then have exponential growth but still be slow, depending on the rate of growth.
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