Press Release: Online Marketing for Busy Authors

Elizabeth  McKellar Posted by Elizabeth McKellar, Production Assistant, Berrett-Koehler Publishers.

Elizabeth McKellar is a Production Assistant at BK.


Press Release: Online Marketing for Busy Authors

Online Marketing for Busy Authors:

A Step by Step Guide

By Fauzia Burke

“Fauzia’s creativity and diligent commitment to online publicity and social media are unsurpassed. Unequivocally, she is the premier go-to online marketer.”
— Bill Bradley, former US Senator and author of We Can All Do Better

So the manuscript is written, now what to do? Where does a new author start? We are living in a Golden Age for new and evolving authors, thanks in part to the powers of the Internet. New authors have direct access to their readers and can create a community that can quickly grow into a rabid fan base. But how do busy authors reach out and find the kind of readers who will love their book?

Enter Fauzia Burke, Author of Online Marketing for Busy Authors ($16.95, 144 pages, 5.5" x 8.5", ISBN 978-1-62656-785-6), releasing April 2016 by Berrett-Koehler Publishers. Fauzia and her book is the answer to any overwhelmed writer. A digital book marketing pioneer and friend of floundering writers everywhere, she takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of super fans, blogging, creating an engagement strategy for social media, and more. By following Burke’s expert advice, authors can conquer the Internet and still get their next manuscript in on time.
Fauzia Burke is the founder and president of FSB Associates, one of the first firms to specialize in digital branding and online publicity for books. Founded in 1995, FSB Associates has successfully launched more than 2,000 online book publicity campaigns. Burke has worked on books by Alan Alda, Sue Grafton, Brian Tracy, Joe Pantoliano, Marina Keegan, Kathy Freston, Deepak Chopra, and many others.


What People Are Saying

“I’ve known Fauzia for over twenty years, and I can honestly say that no one knows more about the ins and outs of online marketing for books. Fauzia gives authors the practical advice they need to find as wide an audience as possible for their books.”
—R. J. Palacio, author of the New York Times bestseller Wonder

“Fauzia Burke is intelligent, well connected, and effective. She knows how to reach the parts of the media that conventional PR either doesn’t understand or wrongly ignores.”
— Charles Spencer, author of Killers of the King

“In these days, an author needs a steady, capable guide to navigate the many difficulties of getting books seen and heard. Fauzia’s approach works, and the steps she has outlined in her book will help any author build a base of readers. She’s simply the best.”
— Jan Jarboe Russell, author of the New York Times bestseller The Train to Crystal City

“Fauzia’s creativity and diligent commitment to online publicity and social media are unsurpassed. Unequivocally, she is the premier go-to online marketer.”
— Bill Bradley, former US Senator and author of We Can All Do Better

“What author isn’t intimidated by the complexities and nuances of online marketing? Anyone who has worked with Fauzia Burke! This book reflects the wisdom gained from years of painstakingly navigating the digital labyrinth on behalf of her clients.”
– Larry J. Sabato, Director, University of Virginia Center for Politics, and author of The Kennedy Half Century

“Fauzia Burke was talking about online marketing years before the rest of us even knew what that meant, and she continues to lead the way. We should consider ourselves lucky that she is as generous in sharing her hard-won knowledge as she is ahead of the curve in gaining it.”
— Bob Miller, President and Publisher, Flatiron Books/Macmillan

“Always innovative and effective. I have no reservations in recommending Fauzia Burke..”
— Judith Curr, President and Publisher, Atria Publishing Group/Simon & Schuster

“Fauzia Burke knows better than anyone how to utilize the broad and sometimes confusing array of digital marketing tools on behalf of books.”
— Walter Weintz, former Chief Marketing and Sales Officer, Workman Publishing

“Fauzia Burke is one of the most innovative marketing experts in the publishing industry. She brings positive, pragmatic, and powerful expertise to any author’s table.”
— Kate Rados, Director, Community Development, The Crown Publishing Group, Penguin Random House

“When it comes to publicizing a book on the web, nobody has the range and expertise of Fauzia Burke.”
— Larry J. Kirshbaum, literary agent, Waxman Leavell Literary Agency

“Fauzia Burke is an industry leader in the world of online publicity and marketing. I have recommended Fauzia to many clients, with total confidence, and they have all been thrilled with the results.”
— Wendy Sherman, literary agent and founder of Wendy Sherman Associates

“Armed with years of experience, Fauzia has been successfully pioneering the world of online marketing to help authors connect with their readers and produce terrific, long-lasting results.”
— Amy Hughes, literary agent, Dunow, Carlson & Lerner Literary Agency