Values-Driven Business

How to Change the World, Make Money, and Have Fun

Ben Cohen (Author) | Mal Warwick (Author)

Publication date: 04/13/2006

Values-Driven Business
In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them. It includes:

A self-assessment tool to determine what it will take for you to start a values-based business or transform your company into one
Hundreds of examples of business policies and practices that are both ethical and business-savvy
Checklists crammed with practical suggestions you can put to work today in your own business

Values-Driven Business outlines how virtually any business can be efficient, competitive, and successful while adhering to a “triple bottom line” of profit, people, and planet.

• The premier title in the Social Venture Network (SVN) Series--SVN is a nonprofit network of the most prominent socially conscious business leaders in North America, representing Ben & Jerry's, Working Assets, Tom's of Maine, Eileen Fisher, Clif Bar, and many others. Find out more about the series
• Combines the tried-and-tested wisdom of the co-founder of Ben & Jerry's and the chair of the Social Venture Network Advisory Board
• Concise and practical format includes a self-assessment tool, checklists, and other user-friendly features
• Listen to podcasts of Mal Warwick talking about Values-Driven Business on the Good Life radio show

Read more and meet author below


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Overview

In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them. It includes:

A self-assessment tool to determine what it will take for you to start a values-based business or transform your company into one
Hundreds of examples of business policies and practices that are both ethical and business-savvy
Checklists crammed with practical suggestions you can put to work today in your own business

Values-Driven Business outlines how virtually any business can be efficient, competitive, and successful while adhering to a “triple bottom line” of profit, people, and planet.

• The premier title in the Social Venture Network (SVN) Series--SVN is a nonprofit network of the most prominent socially conscious business leaders in North America, representing Ben & Jerry's, Working Assets, Tom's of Maine, Eileen Fisher, Clif Bar, and many others. Find out more about the series
• Combines the tried-and-tested wisdom of the co-founder of Ben & Jerry's and the chair of the Social Venture Network Advisory Board
• Concise and practical format includes a self-assessment tool, checklists, and other user-friendly features
• Listen to podcasts of Mal Warwick talking about Values-Driven Business on the Good Life radio show

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Meet the Authors


Visit Author Page - Ben Cohen

Ben Cohen is one of the co-founders of Ben & Jerry's Ice Cream, president of Business Leaders for Sensible Priorities and a founding member of the Social Venture Network. He is the coauthor of Ben & Jerry's Double Dip: How to Run a Values-Led Business and Make Money Too.



Visit Author Page - Mal Warwick

Mal Warwick is an ex-Peace Corps volunteer (Ecuador 1965–69) turned serial entrepreneur, impact investor, and blogger who has been active in advocating for social and environmental responsibility in the business community nationwide in the United States for more than two decades. He is the co-author with Paul Polak of The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers (2013). A former chair of Social Venture Network (SVN), Mal is the coauthor, with Ben Cohen, cofounder of Ben & Jerry's, of Values-Driven Business: How to Change the World, Make Money, and Have Fun (2006), and is the editor of the seven subsequent titles in Berrett-Koehler's SVN book series. He has written, coauthored, or edited 18 other books, including two that are standard texts in the field of nonprofit fundraising, and has reviewed both fiction and nonfiction in his blog, Mal Warwick on Books, since January 2010. 

During Mal's 30-year career in fundraising, he was widely regarded as one of the world's leading authorities on direct mail and online fundraising for nonprofits. He taught fundraising to nonprofit executives on six continents from more than 100 countries. Mal chaired several industry groups and received top awards for his ground-breaking work. Currently, he chairs the board of Mal Warwick.

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Table of Contents

Preface
1 So, Why Are You in Business?
2 Are You Ready to Take the Plunge?
3 First Things First: Your Employees
4 Turning the Value Chain into a “Values Chain”
5 Developing a Dialogue with Your Customers
6 Staking Out Your Place in the Community
7 Leaving a Lighter Footprint on the Planet
8 You Really Can Try This at Home!
Resources
Notes
Index
About Social Venture Network
About the Authors

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Endorsements

“Cohen and Warwick use simple language and abundant examples to show how any company, no matter how small, can do well by doing good.”
—Russ Feingold, United States Senator

"Invaluable reading for those starting or running a small- to mid-sized business—and for entrepreneurial students in business schools. A practical, easy-to-read guide to running a socially responsible business from some of the most innovative and successful pioneers in the field."
—Professor Kellie A. McElhaney, Executive Director, Center for Responsible Business, Haas School of Business, University of California, Berkeley

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