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The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You see, Agile has been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, Agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the Agile future of marketing operations, explaining how every role from social media intern to chief marketing officer can work in unison, responding to the market's demanding challenges without losing focus on the big picture.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You see, Agile has been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, Agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the Agile future of marketing operations, explaining how every role from social media intern to chief marketing officer can work in unison, responding to the market's demanding challenges without losing focus on the big picture.
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This book shows how any college student can land the position they want by creating relationships with professionals in the industries they're interested in by using the author's proven Career Launch Method.
It's tough to find an internship or job that you really want during the best of times, and these are not the best of times.
Did you know only 20% of jobs and internships are posted online? This means 80% of positions are filled in what Sean O'Keefe and others calls the hidden job market. And while the success rate of applying to online job postings is less than 2%, if you develop an internal advocate at the organizations you're interested in, you are 12 times more likely to land a position.
O'Keefe, in partnership with The Career Leadership Collective, is now sharing his proven, 8-step, Career Launch Method™ that will help ANY student explore career options and land the internships and jobs they want by creating professional relationships from scratch. This book demystifies the concept of intentional, proactive relationship-building by teaching all the practical micro-steps needed to succeed. O'Keefe teaches you how to "play the student card" to turn your student status into a powerful advantage.
Launch Your Career features first-person stories of students from all backgrounds and programs of study who have used the Career Launch Method™ to earn jobs or internships at all types of companies, non-profits, government agencies, social enterprises, and institutions across the country and around the world.
Thousands of students have reported that the Career Launch Method™ increased their self-
confidence and helped them become more courageous, not only in their job search, but in all areas of life.
The book includes the Career Launch Readiness Assessment™ which helps students evaluate their competency in five key areas: career exploration, personal brand, networking, job searching, and personal growth. This book will become a go-to resource for students looking to find internships and jobs, as well as a needed resource for colleges looking to increase retention rates and student's ROI.
It's tough to find an internship or job that you really want during the best of times, and these are not the best of times.
Did you know only 20% of jobs and internships are posted online? This means 80% of positions are filled in what Sean O'Keefe and others calls the hidden job market. And while the success rate of applying to online job postings is less than 2%, if you develop an internal advocate at the organizations you're interested in, you are 12 times more likely to land a position.
O'Keefe, in partnership with The Career Leadership Collective, is now sharing his proven, 8-step, Career Launch Method™ that will help ANY student explore career options and land the internships and jobs they want by creating professional relationships from scratch. This book demystifies the concept of intentional, proactive relationship-building by teaching all the practical micro-steps needed to succeed. O'Keefe teaches you how to "play the student card" to turn your student status into a powerful advantage.
Launch Your Career features first-person stories of students from all backgrounds and programs of study who have used the Career Launch Method™ to earn jobs or internships at all types of companies, non-profits, government agencies, social enterprises, and institutions across the country and around the world.
Thousands of students have reported that the Career Launch Method™ increased their self-
confidence and helped them become more courageous, not only in their job search, but in all areas of life.
The book includes the Career Launch Readiness Assessment™ which helps students evaluate their competency in five key areas: career exploration, personal brand, networking, job searching, and personal growth. This book will become a go-to resource for students looking to find internships and jobs, as well as a needed resource for colleges looking to increase retention rates and student's ROI.
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For millions of people, technology is making their lives harder, not easier. They're bombarded with so much information they can barely read it, let alone process it. They're tied to the office-through email, cell phones, pagers, voice mail and fax machines-24 hours a day, 7 days a week. Their sense of balance is under assault from the relentless onslaught of data and the feeling that they must be constantly "connected."
For everyone who yearns to simplify life, slow down, and get centered, all without compromising their career, Dot Calm offers more than hope-it offers answers. Based on the authors' in-depth interviews and survey results, Dot Calm outlines a wide variety of proven tactics that real people in all walks of life are using to cope with the ubiquitous problems of information, access, and work overload. This book provides an unprecedented chance to leverage the success strategies of people who have managed to sever the "electronic tether" that kept them constantly bound to their jobs.
Dinnocenzo and Swegan show that you don't have to sacrifice productivity or efficiency to have a sane, balanced life. On the contrary-technology can so overwhelm people with data that they have a hard time focusing on those activities that truly matter. Unplugging will actually make you more effective.
For everyone who yearns to simplify life, slow down, and get centered, all without compromising their career, Dot Calm offers more than hope-it offers answers. Based on the authors' in-depth interviews and survey results, Dot Calm outlines a wide variety of proven tactics that real people in all walks of life are using to cope with the ubiquitous problems of information, access, and work overload. This book provides an unprecedented chance to leverage the success strategies of people who have managed to sever the "electronic tether" that kept them constantly bound to their jobs.
Dinnocenzo and Swegan show that you don't have to sacrifice productivity or efficiency to have a sane, balanced life. On the contrary-technology can so overwhelm people with data that they have a hard time focusing on those activities that truly matter. Unplugging will actually make you more effective.
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Most of us put work first and leave fun for last, as an afterthought. But speaker, trainer, consultant, and bestselling author Dave Crenshaw (The Myth of Multitasking) says we've got it backwards. By putting fun first-working meaningful, enjoyable breaks into each day, week, month, and year-we will not only be happier, we'll be more productive too!
Fun is something you have to earn, right? You work hard, and then maybe once a year you get to enjoy yourself on a vacation. And after a lifetime of this, you retire and finally do what you want. Dynamic speaker and consultant Dave Crenshaw calls this the culture of WISH: you slave away and hope it will be Worth It Someday, Hopefully. And it's all wrong.
Crenshaw shows that by putting fun first-carefully scheduling enjoyable, meaningful, and refreshing breaks throughout your day, week, month, and year-not only will you be happier, you'll be a lot more productive too. Fun has the power to turn your life into a WIN-what you do will feel like it's Worth It Now. Using real-world examples, thought-provoking exercises, and a healthy dose of wit, Crenshaw details a five-stage process that has helped thousands of people discover their personal “oases”-specific actions and activities that they find renewing and energizing-and make them a priority. Readers will be delighted to find a book that lowers their stress, raises their results, and restores recess to their routine.
Fun is something you have to earn, right? You work hard, and then maybe once a year you get to enjoy yourself on a vacation. And after a lifetime of this, you retire and finally do what you want. Dynamic speaker and consultant Dave Crenshaw calls this the culture of WISH: you slave away and hope it will be Worth It Someday, Hopefully. And it's all wrong.
Crenshaw shows that by putting fun first-carefully scheduling enjoyable, meaningful, and refreshing breaks throughout your day, week, month, and year-not only will you be happier, you'll be a lot more productive too. Fun has the power to turn your life into a WIN-what you do will feel like it's Worth It Now. Using real-world examples, thought-provoking exercises, and a healthy dose of wit, Crenshaw details a five-stage process that has helped thousands of people discover their personal “oases”-specific actions and activities that they find renewing and energizing-and make them a priority. Readers will be delighted to find a book that lowers their stress, raises their results, and restores recess to their routine.
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Internationally renowned bestselling author Henry Mintzberg offers an original and compelling analysis of the roots of our current political and economic crisis and lays out a roadmap for restoring balance and renewing capitalism and democracy.
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Belva Davis recounts her remarkable journey from Monroe, Louisiana, up through the black radio industry in Oakland to become an award-winning news anchor known as the Walter Cronkite of the Bay Area.
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With groundbreaking resources from the Government Accountability Project (GAP), this is the ultimate guide for would-be whistleblowers, as well as corporate gatekeepers in HR and Legal who are required by law to protect them.
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For some, projecting confidence and credibility is second nature. For others, it seems like a foreign language they'll never learn – until now. Rob Jolles delivers down-to-earth solutions for anyone looking to enhance the most basic need of all; to be believed. He leverages his over 30 years of experience to equip readers with empowering and practical tools for achieving business and social success.
Let's face it – there are some of us who are born with a natural ability to effortlessly communicate with others and be believed. Unfortunately, not everyone possesses this natural talent, and as a result struggle with the simple act of being believed. Frequently, this inability to get others to believe becomes a significant stumbling block affecting those we interact with, and the paths we choose in life. Expert author Rob Jolles has actively mentored and coached thousands who battle with long-term unemployment, and have a particularly acute problem with presenting themselves effectively. The problem, he says, is we rely far too heavily on our words to secure the belief of others, when in reality only seven percent of the emotional impact of our message comes from the words we use. The solution he offers here is building confidence through a series of process behaviors and techniques, and learning how to cope with fear, which can significantly impact how credible others perceive our message to be. Moving past the words, and applying acting and improv skills, along with improving pitch, pace, and tone, his programs have achieved astonishing results.
Let's face it – there are some of us who are born with a natural ability to effortlessly communicate with others and be believed. Unfortunately, not everyone possesses this natural talent, and as a result struggle with the simple act of being believed. Frequently, this inability to get others to believe becomes a significant stumbling block affecting those we interact with, and the paths we choose in life. Expert author Rob Jolles has actively mentored and coached thousands who battle with long-term unemployment, and have a particularly acute problem with presenting themselves effectively. The problem, he says, is we rely far too heavily on our words to secure the belief of others, when in reality only seven percent of the emotional impact of our message comes from the words we use. The solution he offers here is building confidence through a series of process behaviors and techniques, and learning how to cope with fear, which can significantly impact how credible others perceive our message to be. Moving past the words, and applying acting and improv skills, along with improving pitch, pace, and tone, his programs have achieved astonishing results.
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How do you build the kind of company you've always wanted to work in--one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures--meeting payroll, battling competition, keeping customers and investors happy--are at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to Yourself is a practical guide to doing just that. It provides tools you can use to combine profit with purpose, margin with mission, value with values.
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Award-winning journalist Maya Schenwar chronicles how prison tears families and communities apart, creating a rippling effect that touches every corner of our society. Schenwar also delves into projects that successfully deal with problems-both individual harm and larger social wrongs-through connection rather than isolation, moving toward a safer, freer future for all of us.