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Created by Clifford Childs
The flood of traffic Facebook enjoys as the number 2 most trafficked site in the world makes them appealing for business for this reason alone. However,facebook the lack of control over your content, non-business reasons people use Facebook, and their obtuse user interface are all cause for concern. Learn how to use and how not to use Facebook Pages so can create a "Pages" strategy that gives you the best market to medium match.
Everywhere you look companies have Facebook Fanpages: No wait; Facebook Pages. Companies are asking you to become Facebook Fans: No, I mean Facebook Likers (we need a new English word for this one!) For those of you who are blissfully unaware of the Facebook Pages musical chairs, Facebook replaced the Facebook Fan button with a Like button. And therein lies the problem: Facebook owns and controls the platform and severely restricts your ability to manage or remove your content. They give no guarantee whatsoever over how you will be able to use their platform and your content in the future. To put this in perspective, I recently retweeted an article from the Wall Street Journal that discussed the results of a survey: Facebook ranked just above the IRS in customer satisfaction. Ouch!
5 Things the Facebook Evangelists Forgot to Tell You