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Is there a "BK Way?"
What is distinctive about BK as a company and our practices?
In 2017 Berrett-Koehler Publishers will celebrate the 25th anniversary of our founding. In preparation, we are gathering examples and stories that suggest what is different and noteworthy about the messages in our books and how we apply those ideas in running our company.
Please post below any examples or stories you have of:
You will need to log in to our website and join this group to post your stories. If you have any technical difficulties, you can email Charlotte Ashlock at [email protected], or you can call her during Pacific Coast business hours at (510) 817-2279.
Created by Alvina Jennifer
If you’re a business owner, you’ve probably heard the statistics around business failure rates.
Building a business is often easy, however, maintaining and staying in business is the challenge. In a world where there are many businesses claiming to be the best, it’s hard to differentiate your organisation from competitors. This leads to business owners wondering how they can make their company stand out.
According to the public relations team at Adoni Media, here are seven ways you can make your business stand out from your competitors.
Treat your customers like royalty, even if you’re not in a service industry. All customers have an expectation of customer service from the moment they enter your store or encounter your business. It’s important that businesses wanting to stand out provide exceptional service to their clientele.
If a mistake or issue arises, it’s important to immediately resolve it. This will help you build a stronger relationship with your customers instead of damaging it. If a customer has one bad experience with the business and there was no effort to resolve the issue immediately, this can negatively affect how a customer perceives a brand and could lead to them looking elsewhere. However, if an issue is resolved and handled well by your company, then this can potentially create a stronger relationship between the business and customer.
It’s always important to be honest about your product or services. Customers want to know that they are receiving what they are buying, whether that be a product or a service. This means that everything that is said about a product or service needs to be true.
Customers are often on the lookout for new and trending products. For a business to stand out, it’s best to continue to reinvent your company and its offerings by adopting emerging technologies and introducing new processes, products, services and solutions.
Is your company offering guarantees or special incentives? Offering incentives to customers, no matter what size, can undoubtedly produce advantages for business These include:
Possibly the best way to make your business stand out is by differentiating your business from its competitors. Showing your customers and target audience why you’re different from other businesses will create a uniqueness and something potential customers will feel they need.
In the digital age, it’s important to utilise social media and its features as they can be beneficial to reaching your audience online and growing that audience further. For instance, Facebook ads can help you reach Facebook users based on their location, interests, age and gender. As well as this, Google AdWords can also target potential customers and be used as an effective marketing strategy.
Created by Hazel Henderson
In 1991, I was faced with the folding of the original publisher of my book Paradigms in Progress” . Somehow, I was lucky enough to find Berrett-Koehler and Steve Piersanti! After I sent Steve my orphan book, he contacted me saying that I was obviously an author whose work was “ under-published “. Steve invited me to meet with him and the Berrett-Koehler team at their office in San Francisco.
When I arrived with a cordial welcome , we convened with the group in their conference room. Steve introduced me and said how important he thought Paradigms in Progress was and that he hoped Barrett-Koehler would take over the book and re-publish it.
Then to my surprise, he asked us all to take a few minutes in prayerful silence, focusing on their role and mission and how my work seemed to align well.
I was amazed, having had experiences with two of my other publishers in New York , which were to say the least, very different and with a strictly business focus.
What I found at Berrett-Koehler was a deeply caring spiritual approach to publishing as a calling . I was deeply moved by the depth of caring and focus on their mission. Naturally, I was delighted when Berrett-Koehler decided to take over Paradigms in Progress and they re- launched my book in 1995. My books, including my later Building A Win-Win World (1996) have not been big sellers, since as a futurist I’m always about ten years ahead of where the market is at any time! So I’m doubly grateful that they keep these two of my books in print and the latter title is also now an e-book.
So naturally, I always first steer my author friends looking for publishers to Berrett-Koehler! I feel this affinity even though I’m now too busy running our Ethical Markets Media Certified B. Corporation to participate in all the wonderful authors’ retreats and cooperative activities.
So, thank you all at Berrett-Koehler! May you continue to prosper and serve our common human future!
Created by Jonathan Fong
Email [email protected] with any ideas or questions.