BK Magazine Author News & Reviews

    Q&A with Alexandra Watkins

    Author News & Reviews

    Q&A with Alexandra Watkins

    Why is the right name so important? A name will last longer than any other investment you make in your business. Whether people see it on your storefront, read it on your badge at a tradeshow, or see it on their caller ID, your brand name makes a critical first impression – even more than...
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