Search Results: "Social Venture Networks/books/marketing-that-matters.htm" Results 7-12 of 363
How do you build the kind of company you've always wanted to work in—one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures—meeting payroll, battling competition, keeping customers and investors happy—are at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to Yourself is a practical guide to doing just that. It provides tools you can use to combine profit with purpose, margin with mission, value with values.

Drawing on insightful interviews with seventy-five forward-thinking leaders and his own extensive experiences as an entrepreneurial leader, Mark Albion details five critical leadership practices:

Turn your values into value
Walk toward the talk
Communicate with care
Facilitate personal growth
Collaborate for greater impact

True to Yourself shows how successful businesspeople have put these practices into action, and it provides hands-on exercises to help you integrate them into your own business. This trusted guide will help you avoid mistakes while making your job easier, your company more successful, and your life more fulfilling.

• By the author of the New York Times bestseller Making a Life, Making a Living
• The second volume in the Social Venture Network Series for small businesses
• Draws on the author's experience and interviews with 75 innovative small business leaders to offer a practical guide to leadership practices needed to build a business that reflects your values
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In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them.In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them.

• The premier title in the Social Venture Network (SVN) Series--SVN is a nonprofit network of the most prominent socially conscious business leaders in North America, representing Ben & Jerry's, Working Assets, Tom's of Maine, Eileen Fisher, Clif Bar, and many others. Find out more about the series
• Combines the tried-and-tested wisdom of the co-founder of Ben & Jerry's and the chair of the Social Venture Network Advisory Board
• Concise and practical format includes a self-assessment tool, checklists, and other user-friendly features
• Listen to podcasts of Mal Warwick talking about Values-Driven Business on the Good Life radio show

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Corporate philanthropy is on its way out. A new concept called "corporate social investing"-which requires that every commitment of money and/or product/equipment/land which a company makes must have a significant business reason-is taking its place. The transition has implications to every business and nonprofit organization in America. This book provides the strategic plan for making the transition to corporate social investing. By following the practical steps described here, businesses and nonprofits can forge creative alliances that can boost corporate profits while at the same time providing added resources for schools, colleges, cultural organizations, civic groups, and other important charities.
Weeden's breakthrough plan, based on his innovative concept of corporate social investing, has the potential to dramatically change the way businesses and nonprofits interact. If widely implemented, it could substantially increase corporate support for nonprofits, turning the tide against cutbacks, offering profound benefits to businesses, and revitalizing the essential services nonprofits provide.
  • Details a practical, 10-step plan that can create exciting new relationships between businesses and nonprofits
  • Weeden's plan could generate an additional $3 billion a year in corporate support for vital causes, improving quality of life for millions, while at the same time bolstering corporate profits
  • Offers essential advice for businesses planning their corporate social investing strategies and nonprofits seeking corporate support

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Offers a detailed, reliable, and proven approach to rigorously evaluating and increasing the social impact of philanthropic efforts.

Product: Online streamed self-assessment application (not downloaded), limited one-year subscription (5 tests or 12 months, whichever comes first), password controlled

Duration: The Assessment for Investors has 24 questions in seven categories. The Assessment for Operators has 24 questions in six categories.  Each self-assessment takes 5-10 minutes to answer.

Results: You will receive a radar graph for both the Investor and Operator.  The coauthors also offer detailed interpretation of your results from both the investor and operator perspectives.  By reading your results, you can get important insights on how aligned you are with your organization, and how you can move towards better alignment. There are also opening and closing statements from the author, the ability to compare current and former results, and a print option.

BASED ON THE BOOK, MEASURING AND IMPROVING SOCIAL IMPACTS. Book summary: The world is beset with enormous problems that desperately need solutions. And as a nonprofit, NGO, foundation, impact investor, or socially responsible company, your organization is on a mission to provide those solutions.

But what exactly should you do? And how will you know whether it's working? Too many people assume that good intentions will result in meaningful actions and leave it at that. But thanks to Marc Epstein and Kristi Yuthas, social impact can now be evaluated with the same kind of precision achieved for any other organizational function.

Based on years of research and analysis of field studies from around the globe, Epstein and Yuthas offer a five-step process that will help you gain clarity about the impacts that matter most to you and will provide you with methods to measure and improve those impacts. They offer a systematic approach to deciding what resources you should invest, what problem you should address, and which activities and organizations you should support. Once you've made those decisions, they provide tools, frameworks, and metrics for defining exactly what success looks like, even for goals like reducing global warming or poverty that are extremely difficult to measure. Then they show you how to use the data you've gathered to further develop and increase your social impact.

Epstein and Yuthas personally interviewed leaders at over sixty different organizations for this book and include examples from nearly a hundred more. This is unquestionably the most complete, practical, and thoroughly researched guide to taking a rigorous, data-driven approach to expanding the good you do in the world.

PURCHASER AND USER NOTE: If you are an individual consumer newly purchasing the assessment, go directly to the shopping cart by clicking the "add to cart" icon to your left. If you are a member of an organization that has purchased a bulk order, or if you already bought the assessment in the last 12 months and are retaking it now using the original Access Key to retake the assessment please log in here. New registrants: Please enter your "Access Key" into the input field to enter the self-assessment for the first time (see bottom of page under "Please Note" for Social Impact Self-Assessment login link). A note to frequent purchasers: You cannot use your current bkconnection.com password for this product; you must create and use a new password. For any questions, please contact the support desk at 800-929-2929 (8 am-9 pm Eastern U.S. time, Monday through Friday), or [email protected]. Thank you.

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Most business books on social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another -- social media enables this to happen unrestricted by physical location and in extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies.

Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations -- including Deloitte, IBM, TELUS, and others -- Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.

Social media technologies -- everything from 140-character "microsharing" messages to media-rich online communities to complete virtual environments and more -- enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative.
  • The first book to help organizations understand and harness the extraordinary workplace learning potential of social media

  • Cowritten by the CEO of the world's largest workplace learning organization and a consultant and writer with extensive experience on the forefront of workplace learning technology

  • Features case studies showing how organizations around the world have transformed their businesses through social media

Most business books on social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another -- social media enables this to happen unrestricted by physical location and in extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies.

Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations -- including Deloitte, IBM, TELUS, and others -- Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.

Social media technologies -- everything from 140-character "microsharing" messages to media-rich online communities to complete virtual environments and more -- enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative.

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This is the first book to tell the full inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and renewed social contribution and success of one of the most iconic mission-driven companies in the world: Ben & Jerry’s.Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry’s to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story.

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