David Marshall's Page

    David marshall march2016a sm

    • mramos2@cca.edu

      David Marshall commented on MJ Ramos's blog post The Five Books I Am Sending President Trump (Hoping He Will Read Them)

      And here are five Berrett-Koehler books that our new president might want to read as well: The Reunited States of Ameica, When Money Talk$, The Nonviolence Handbook, Intelligent Disobedience, and The Gift of Anger. ...Read more

      February 2, 2017

    • mramos2@cca.edu

      David Marshall commented on MJ Ramos's blog post The Five Books I Am Sending President Trump (Hoping He Will Read Them)

      Great article, Melissa.  Yertle the Turtle was one of my favorite books growing up, because I got bullied a lot after school, and this Dr. Suess story gave me the courage to stand up the the bullies.  I also like your other selections. If you have an extra copy of Maus hanging around, may I borro... ...Read more

      February 2, 2017

    • BK Is Hiring!

      David Marshall posted a blog post

      BK Is Hiring!

      BK Community Members, We are hiring four positions to join the BK staff in the first quarter of 2017 here in Oakland. Three are in the sales and marketing department and one is in the editorial department with strong ties to marketing.  Please see if any of these positions are right for you or...

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      January 20, 2017

    • New Winter 2017 Catalog

      David Marshall posted a blog post

      New Winter 2017 Catalog

      You can download our new Winter 2017 catalog (PDF format) as well our earlier catalogs here.  Stay tuned for our Spirng 2017 catalog.

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      January 20, 2017

    • David Marshall

      David Marshall commented on David Marshall's blog post Banishing the Five Thieves of Happiness Each Morning in the Kitchen

      Today, I recited the second mantra about CONCEIT. I'm working to move from monologue to dialogue. As John counsels, "Do not seek happiness...contribute to the good of the whole, and happiness will find me."

      January 5, 2017

    • Banishing the Five Thieves of Happiness Each Morning in the Kitchen

      David Marshall posted a blog post

      Banishing the Five Thieves of Happiness Each Morning in the Kitchen

      NEW YEAR NEW ME I didn't pray much growing up, even though I'm a "Preacher's Kid" (my parents met and fell in love while attending Perkins Theological Seminary at Southern Methodist Univeristy in Dallas, Texas).  On my knees by the side of my bed, elbows on the bedspread, and hands presssed to...

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      January 3, 2017

      1 Comments

    • 6 NEW YEAR NEW YOU Titles in 2017  - 5 Shipping Now

      David Marshall posted a blog post

      6 NEW YEAR NEW YOU Titles in 2017 - 5 Shipping Now

      We are publshing five NEW YEAR NEW YOU books in January 2017, and three of of them are shipping now from this website.  Take a look: The Revolution Where Your Live, by Sarah van Gelder (shipping now) The Five Thieves of Happiness, by John Izzo (shipping now) A Leadership Kick in the Ass,...

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      December 14, 2016

    • Top 100 Books on BK Website in 2016

      David Marshall posted a blog post

      Top 100 Books on BK Website in 2016

      BK Readers, Here is a ranked list of our top-selling 100 books, both frontlist and backlist, based on website, phones sales, and distributor sales from U.S. and internatinal in the last 12 months (December 2015 to November 2016).  LEADERSHIP AND SELF-DECEPTION HELP THEM GROW OR WATCH T...

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      December 2, 2016

    • Jeevan Sivasubramaniam

      David Marshall commented on Jeevan Sivasubramaniam's blog post A BK Book in a Single Haiku: How Performance Management

      Amen!  

      November 30, 2016

    • Virtual BK Author Days

      David Marshall posted a blog post

      Virtual BK Author Days

      (Employee retention and recognition bestselling coauthors Beverly Kaye and Sharon-Jordon Evans at BK Author Day for Hello Stay Interviews, Goodbye Talent Loss)   9/21/16 Update - In order to keep this list current, we've creates a Virtual BK Author Days page on our website with updates.  Th...

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      September 2, 2016

    • Jeevan Sivasubramaniam

      David Marshall commented on Jeevan Sivasubramaniam's blog post Crazy Literary Fact: The Word "Yahoo"

      Point well taken, Jeevan, but I gotta beleive that the co-founders of the company, Jerry Yang and David Filo, were thinking more of the interjection "Yay!" or "Yippee!" form of "Yahoo!" insead of the derogatory noun version, but they probably should have known it was going to catch up to them soo... ...Read more

      August 30, 2016

    • Jeevan Sivasubramaniam

      David Marshall commented on Jeevan Sivasubramaniam's blog post A BK Book in a Single Haiku: Leadership and the Art of the Struggle

      How true it is!  After more than four decades of managing people, it's still a struggle. But the many rewards more than make up for the pain.

      August 30, 2016

    • modlins@kenyon.edu

      David Marshall commented on Sarah Modlin's blog post “We will always want more,” and other existential lessons from the BK Marketing workshop

      Brilliant insights, Sarah!  Much appreciation for sharing.

      August 6, 2016

    • Jeevan Sivasubramaniam

      David Marshall commented on Jeevan Sivasubramaniam's blog post A Literary Classic in 30 Seconds or Less: Pride and Prejudice by Jane Austen

      Jeevan - Why don't you do something like this for BK books?  :-)

      July 17, 2016

    • Jeevan Sivasubramaniam

      David Marshall commented on Jeevan Sivasubramaniam's blog post A BK Book in a Single Haiku: Entrepreneurs in Every Generation

      This is brilliant, Jeevan!  The Big Idea, Haiku style.  I look forward to seeming more of these in an upcoming BK Communique.

      July 17, 2016

    • The Book of My Father

      David Marshall posted a blog post

      The Book of My Father

      I love and deeply appreciate my 84-year-old dad, but it hasn’t always been easy. I’ve had a strained relationship with my father for most of my life. As a kid, he felt very distant, leaving it to Mom to care for me, my brother, and my two sisters.  His head buried in a book, he seemed ...

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      July 11, 2016

    • Jeevan Sivasubramaniam

      David Marshall commented on Jeevan Sivasubramaniam's blog post Why I Endorse Marginally Unethical Behavior

      My dad taught me in my early years that there was actually a truth about all issues and it was our responsibility to discover it and help others discover it. Given this fatherhood influence, I was more into absolutes as a teenager. In college, studying both physics and philosophy, I learned that ... ...Read more

      June 9, 2016

    • A Servant Leadership Primer

      David Marshall posted a blog post

      A Servant Leadership Primer

      This short primer is from Appendix I of Robert K. Greenleaf: A Life of Servant Leadership, by Don M. Frick (Berrett-Koehler Publishers, 2004) If you would like experts in servant leadership to consult or provide training to your company, please search on "Servant Leadership" on the BK Expert D...

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      May 16, 2016

    • David@60 – My Mini Life Map

      David Marshall posted a blog post

      David@60 – My Mini Life Map

      I just turned sixty.  After reflecting on my last six decades and envisioning what my seventh decade might look like, I decided to create a mini life map* to tell the story with a few short words and pictures. I titled each decade just like a book chapter with the one or two words that defined ...

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      April 12, 2016

    • Book Royalties Won’t Pay the Rent, But This Will

      David Marshall posted a blog post

      Book Royalties Won’t Pay the Rent, But This Will

      I’m standing in for Anna Leinberger this week.  In my conversations with BK authors over the last eight years, I learned that most of them, especially the BK Business and BK Life authors, don’t earn the majority of their annual income from their book royalties *.  They have multiple sources of in...

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      March 14, 2016

    • David@50 - My Mini Life Map

      David Marshall posted a blog post

      David@50 - My Mini Life Map

      I just turned sixty.  After reflecting on my last six decades and envisioning what my seventh decade might look like, I decided to create a mini life map* to tell the story with a few short words and pictures. I titled each decade just like a book chapter with the one or two words that defined th...

      Read more

      February 22, 2016

    • BK Expert Directory

      David Marshall posted a blog post

      BK Expert Directory

        Starting in the first quarter of 2016, you will be hearing a lot more about the BK Expert Directory. If you are a reader of our books and work for a small, medium-sized, or large company, a non-profit, or a public sector company; and you want to take the learning of the BK books to the next ...

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      January 15, 2016

    • Mom, We Love You!

      David Marshall posted a blog post

      Mom, We Love You!

      I am the second of four children, first two boys and then two girls.  I have always liked this combination, because then each of us gets at least one brother and one sister.  Thanks, Mom and Dad! Speaking of appreciation, not too long ago, my brother, sisters, and I were thinking about what to ...

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      April 10, 2015

    • How I Became an Author…

      David Marshall posted a blog post

      How I Became an Author…

      My first flirtation with books as a vocation came in 1992 when I founded JourneyWare Media.  I was five years out of Harvard Business School in the pre-Internet era and the children’s educational software market was in full bloom on CD-ROMs, the precursors to DVDs.  I figured that adults would ...

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      April 10, 2015

    • My Close Encounter with Steve Jobs and Bill Gates – Thirty Years Ago This Month

      David Marshall posted a blog post

      My Close Encounter with Steve Jobs and Bill Gates – Thirty Years Ago This Month

      Everybody remembers that Steve Jobs unveiled the Macintosh in January 1984 and the infamous Superbowl commercial that featured the young woman running down the aisle of a dark theater and throwing her sledgehammer into the screen of Big Brother IBM clones, with the message that the world will n...

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      April 10, 2015

    • Berrett-Koehler Leadership - Mobile Apps

      David Marshall posted a blog post

      Berrett-Koehler Leadership - Mobile Apps

      We've entered the brave new world of mobile apps!  BK has recently published Berrett-Koehler Leadership as a mobile app. It includes over 70 bestselling titles on four bookshelves: 1) BK Business, 2) BK Life, 3) BK Currents, and 4) Enhanced Editions. The app itself is free with in-app purchases p...

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      January 12, 2015

    • Organizational Development

      David Marshall posted a blog post

      Organizational Development

      Berrett-Koehler is well known for its organizational development books in its BK Business agenda.  Here is a a good introduction to the subject. (abridged from book Organization Development by Gary McLean)   Welcome to the world of organization development (OD)! Every reader of this arti...

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      December 31, 2014

    • Appreciative Inquiry - What's It All About?

      David Marshall posted a blog post

      Appreciative Inquiry - What's It All About?

      This article, taken from The Appreiciative Inquiry Handbook, gives a good introction of how this change method works both in theory and practice.   The Focus of Appreciative Inquiry (AI) AI is a philosophy that incorporates an approach, a process for engaging people at any or all levels ...

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      December 30, 2014

    • David Marshall

      David Marshall added a comment

      We are about to go live on Thursday, December 4, 2014 with this new website, and we are very excited!

    • Charlotte Ashlock

      Charlotte Ashlock commented on David Marshall's wall:

      Hey David! How's is writing those digital tipsheets going?

    • Berrett-Koehler Publishing Documents

      David Marshall posted a blog post

      Berrett-Koehler Publishing Documents

      Click on the document links for online display or immediate download. Publishing Documents What Good is a Book Publisher? by President Steve Piersanti The Ten Awful Truths about Book Publishing (updated April 2014) by President Steve Piersanti The Ten Awesome Truths about Berrett-Ko...

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      May 9, 2014

    • Use Widgets to Add Interactivity to Your Author Website

      David Marshall posted a blog post

      Use Widgets to Add Interactivity to Your Author Website

      What: Widgets can serve unlimited purposes--clocks, calendars, comic strips, notepads, etc.--and thousands exist for free use by users. Widget code is created by the software used and is immediately ready for embedding into you website. Why: Many authors use the widget to link the...

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      March 31, 2014

    • Web Metrics from Google Analytics, Quantcast & Alexa

      David Marshall posted a blog post

      Web Metrics from Google Analytics, Quantcast & Alexa

      What’s Your Website Telling You? What: Utilize a program that measures the performance of your site, such as Google Analytics, Alexa, or Quantcast. Questions a good website steward should be wondering about: Who comes to your site? Where do they come from? What dev...

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      March 31, 2014

    • Getting Bookmarked by Discovery Sites

      David Marshall posted a blog post

      Getting Bookmarked by Discovery Sites

      What: Get your books and blogs noticed by discovery sites like StumbleUpon, where people bookmark interesting content for the attention of other users. Use the curious and sharing nature of the online community to create buzz around your books. Discovery sites like Stumbl...

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      March 31, 2014

    • Beginner's Social Media: A Guide for Authors

      David Marshall posted a blog post

      Beginner's Social Media: A Guide for Authors

      Image Source What: Join the social media network that feels right for you, and make the most of it! The social media landscape is changing constantly, and many authors feel overwhelmed by the sheer number of options available. The good news is, you don’t have to do them all....

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      March 31, 2014

    • Reasons To Blog

      David Marshall posted a blog post

      Reasons To Blog

      Image Source Dear Author, You say you don’t have time to blog? Stop making excuses! Here are ten reasons why blogging should be your top priority. Increase your email base Solidify the loyalty of your existing customer base Test new book ideas Receive feedback and fre...

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      March 31, 2014

    • Creating Podcasts to Promote Your Book

      David Marshall posted a blog post

      Creating Podcasts to Promote Your Book

      Image Source Ready to provide customers with an opportunity to have constant updates on your products and ideas? Podcasts are exactly what you need! What: Create your own mini-series of radio show episodes that anyone can access on their smartphone. You can make it availab...

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      March 31, 2014

    •  New to Blogging? Five Things to Consider Before You Jump In

      David Marshall posted a blog post

      New to Blogging? Five Things to Consider Before You Jump In

      Image Source 1. WHO is my audience and what do they want? People who read your blog must have a reason to keeping coming back. Decide what groups you want to reach and find other blogs that already communicate well with your target market. Make sure your intended content addresses the nee...

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      March 31, 2014

      1 Comments

    • Making Your First Author Website

      David Marshall posted a blog post

      Making Your First Author Website

      Image Source An attractive, well-designed website will do wonders in promoting you and your books. What: Create an author or book-focused website which directs readers to information about you and your works. Keep your goals in mind as you design your website. The most imp...

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      March 31, 2014

    • Let Your Email Signature Be Your Envoy

      David Marshall posted a blog post

      Let Your Email Signature Be Your Envoy

      Image Source What: Using a marketing-oriented email signature block. Almost everyone has a signature with their name, title, and contact information. The trick is figuring out what marketing message best accompanies that. If you include too much information, people will get overwhel...

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      March 31, 2014

    • A Beginner’s Introduction to SEO

      David Marshall posted a blog post

      A Beginner’s Introduction to SEO

      Image Source Can People Find You in Cyberspace? What: So you’ve got your website set up, and you’ve told everyone you know about it. Now what? Next come the hard parts: 1) Figuring out what millions of people in cyberspace are searching for 2) Persuading a certain percen...

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      March 31, 2014

    • Change Methods - Seven Basic Characteristics

      David Marshall posted a blog post

      Change Methods - Seven Basic Characteristics

      Change Methods: Seven Basic Characteristics (abridged from The Change Handbook: The Definitive Resource on Today’s Best Methods for Engaging Whole Systems  by Peggy Holman, Tom Devane, and Steven Cady)   Whole system change methods continue to increase in recognition, variety, and use....

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      February 11, 2014

    • David Marshall

      David Marshall is now a member of Berrett-Koehler Community



    Favorite Books not published by BK

    Dune

    Dune

    Classic original science fiction, fantasy novel, which spanned a whole library of Dune books

    Siddhartha

    Siddhartha

    The story of how the Buddha came to be, from the masterful pen of Hermann Hesse

    I'm most passionate about: Purpose/Meaning, Freedom, True Community, Stewardship, Servant Leadership, Appeciative Inquiry, Life Planning, Personal Finance, Aging Well, Postiive Leadership

    Favorite Causes:
    Favorite Websites:
    Favorite Quotes:
    "Your time is limited, so don't waste it living someone else's life." Steve Jobs, Stanford University Commencement Address
    "The more that you READ, the more things you will KNOW. The more things that you LEARN, the more places you'll GO." Dr. Suess