Michael Larsen's Page

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    • David Marshall

      David Marshall commented on Michael Larsen's wall:

      Mike, thanks for sharing your author tips and wisdom about how to get published with the BK community. These are nuggets of gold!

    • Taking the Guesswork Out of Publishing

      Michael Larsen posted a blog post

      Taking the Guesswork Out of Publishing

      12 Ways to Prove Your Book Will Sell by Test-Marketing It 1. Test-market your idea: Try it out on trustworthy writers, authors in your field, booksellers, and book buyers to gauge its potential against past and future competition. 2. Test-market your book title, chapter titles, and conten...

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      September 19, 2014

    • Visibility = Salability

      Michael Larsen posted a blog post

      Visibility = Salability

      Building a Platform for Worldwide Awareness of You and Your Book * Make your email signature and business card a brochure. Include your book cover(s), products, services, on- and offline contact info, and a headshot * Read books and articles in trade and consumer magazines, online and off, web...

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      September 19, 2014

    • Making Your Work Rejection-Proof

      Michael Larsen posted a blog post

      Making Your Work Rejection-Proof

      How 8 Kinds of Readers Can Help You Make Every Word Count 1. Friends and family: You need and deserve encouragement; let your friends and family give it to you. They will tell you they like your work because they like you. What are friends and family for? 2. Writers: Tell writers you will criti...

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      September 19, 2014

    • Providing the Information You Need to Sell or Publish Your Nonfiction Book

      Michael Larsen posted a blog post

      Providing the Information You Need to Sell or Publish Your Nonfiction Book

      Writing a proposal gives you the opportunity to think through what your book will be, and see how well you can write and promote it, essential information whether you publish it or sell it to a publisher. Most proposals range from 35 to 50 pages and have three parts: Overview, Outline, and Sample...

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      September 19, 2014

    • What’s in It for You?  Setting Your Personal, Literary, and Publishing Goals

      Michael Larsen posted a blog post

      What’s in It for You? Setting Your Personal, Literary, and Publishing Goals

      You can sum up your short- and long-term goals and how you will achieve them by answering these sixteen questions. When possible, start your answers with the word “I.” 1. Why do you want to write? 2. What do you want to write--novels, nonfiction, children’s or YA books? 3. Which book(s)...

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      September 19, 2014

    • 10 Commandments That, With Luck, Guarantee Your Success as a Writer

      Michael Larsen posted a blog post

      10 Commandments That, With Luck, Guarantee Your Success as a Writer

      Content Creation 1. Love what you do. Make your work and how you communicate about it it a labor of love for your craft and your readers. 2. Know your goals. Have personal, literary and publishing goals that inspire you to achieve them, and a plan to help you. 3. Create content your reader...

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      September 19, 2014

    • The Ins and Outs of Agents

      Michael Larsen posted a blog post

      The Ins and Outs of Agents

      How an Agent Can Help You An agent is A mediator between you and the marketplace  A scout who knows what publishers are looking for  An editor who can provide guidance that will make your work more salable  A matchmaker who knows which editors and publishers to submit your book to ...

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      September 19, 2014

    • Pushing the Envelope: 9 Steps for Selling Your Book Yourself

      Michael Larsen posted a blog post

      Pushing the Envelope: 9 Steps for Selling Your Book Yourself

      1. Make sure your proposal or manuscript is ready to submit. 2. Ask your writing community about their experiences with editors and publishers. 3. Research publishers online, in bookstores and directories, through their catalogs, and on their websites to make a list of editors and publish...

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      September 19, 2014

    • The 12 Parts of a Perfect Pitch for a Nonfiction Book

      Michael Larsen posted a blog post

      The 12 Parts of a Perfect Pitch for a Nonfiction Book

      A pitch is an oral query letter. Pitching a nonfiction book takes less than thirty seconds. The goal: generate maximum excitement in as few words as possible. Without being self-serving, you must capture the essence of your book, why it will appeal to book buyers, and what’s most impressive about...

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      September 19, 2014

    • The Hook, the Book & the Cook: The 3 Parts of an Irresistible Query Letter

      Michael Larsen posted a blog post

      The Hook, the Book & the Cook: The 3 Parts of an Irresistible Query Letter

      Agent Katharine Sands believes that the writing you do about your writing is as important as the writing itself. A query is a one-page, single-spaced letter with three or four indented paragraphs with a space between each of them. Without being self-serving, it explains why, what, and who: the ho...

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      September 19, 2014

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    • 2020 Visions: 13 Guesses About the Future of Writing and Publishing

      Michael Larsen posted a blog post

      2020 Visions: 13 Guesses About the Future of Writing and Publishing

      Ebooks are the dominant worldwide platform for books. Updating ebooks and integrating all media into them is easy. Readers judge authors by their ability to tell a story so compellingly that awareness of medium and technique disappears. Foreign book sales are greater than domestic sales. Fiftee...

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      September 19, 2014

    • The Invisible Book Chain: An Overview of the Publishing Process

      Michael Larsen posted a blog post

      The Invisible Book Chain: An Overview of the Publishing Process

      You write your proposal or manuscript. ↓ You or your agent submits your book. ↓ Your editor likes it enough to do a proposal to buy it. ↓ An editor-in-chief or editorial board decides whether to buy it and for how much. ↓ You sign a contract and receive the first part of your advance agai...

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      September 19, 2014

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    • 8 Options For Publishing Your Book

      Michael Larsen posted a blog post

      8 Options For Publishing Your Book

      You can self-publish your book, using one or more of these options: --Photocopying your manuscript and selling it in a three-ring binder --Publishing it as a hardcover, a mass market book or a trade paperback --Using print-on demand (POD) at no cost or for money --Using print-quantity-needed (P...

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      September 19, 2014

    • 50 Shades of Pay: Making Money as a Writer

      Michael Larsen posted a blog post

      50 Shades of Pay: Making Money as a Writer

      Writers have more opportunities than ever to serve their communities, generate synergy, and build diversified income streams from their content, knowledge, ideas, and literary and business skills. Authors of practical nonfiction will be able to benefit more from these opportunities than storyt...

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      September 19, 2014

    • 36 Reasons Why Now is the Best Time to Be a Writer

      Michael Larsen posted a blog post

      36 Reasons Why Now is the Best Time to Be a Writer

      1. You are the most important person in publishing because you make it go. Technology enables you to control the two fundamental challenges of being a writer: creating content and communicating about it. 2. The phrase “unpublished author” is obsolete. All you need to be published is a manuscri...

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      September 19, 2014

    • 10 Truths You Need to Know About Writing and Publishing

      Michael Larsen posted a blog post

      10 Truths You Need to Know About Writing and Publishing

      To be a successful, you need a positive but realistic perspective about writing and publishing. These ten observations form the basis for “10 Commandments that, With Luck, Guarantee Your Success as a Writer.” Because the Web empowers you to reach readers, control and profit more from your work, ...

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      September 19, 2014

    • Michael Larsen

      Michael Larsen is now a member of Berrett-Koehler Community

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