Zoe Mackey's Page

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    • Steve Hargadon

      Steve Hargadon commented on Zoe Mackey's wall:

      Hi, Zoe. Hoping this is how you communicate directly with someone in the community...? Wanted to send you information on funnel marketing, you can email me at [email protected] and perhaps we can start sharing resources.

    • Preorder or Bestseller Campaigns for Amazon

      Zoe Mackey posted a blog post

      Preorder or Bestseller Campaigns for Amazon

      Preorder campaigns can be an effective way to boost your title’s visibility and kickstart sales. These should take place before publication date, but after your title’s product pages are looking the way they should be. This will drive lots of traffic to your Amazon page, which will in turn increa...

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      May 8, 2014

    • Get Visibility on Amazon via Customer Reviews

      Zoe Mackey posted a blog post

      Get Visibility on Amazon via Customer Reviews

      Customer reviews are the single most effective tool for selling books on Amazon. As soon as your book is shipping from Amazon (about two weeks after it ships from our printer), customers can start posting reviews. At that time, you should reach out to a list of key contacts that are the target ma...

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      May 8, 2014

    • Use Amazon Keywords & Categories Correctly

      Zoe Mackey posted a blog post

      Use Amazon Keywords & Categories Correctly

      Amazon search results are sorted by relevance, which means that sometimes - particularly when your book has just feed out to Amazon, months ahead of its release - it is not going to be at the top of the search results. Search results are determined by many different factors aside from relevance t...

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      May 8, 2014

    • Checking Your Sales and Other Data in Author Central

      Zoe Mackey posted a blog post

      Checking Your Sales and Other Data in Author Central

      Check your book’s Nielsen bookscan ratings in the sales tab in Author Central. Note that Amazon does not share its sales data directly: figures are provided on a weekly basis by Nielsen bookscan and include not just the majority of Amazon print sales, but nearly 75% of all retail print book sale...

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      May 8, 2014

    • Author Central and Your Author Page

      Zoe Mackey posted a blog post

      Author Central and Your Author Page

      Amazon offers a free service called Author Central, which is designed to help promote their content via Author Pages, to adjust the information displayed in product pages, and to view sales information. If you are a Berrett-Koehler author, about three months ahead of ship date (if not earlier) ...

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      May 8, 2014

    • Help Your Amazon Product Page Look Its Best

      Zoe Mackey posted a blog post

      Help Your Amazon Product Page Look Its Best

      Many customers are going to learn about and purchase your book through Amazon, so it’s important your book’s product page looks its best. If you are a Berrett-Koehler author, we control your title’s print and digital metadata through a central database called Coresource. Coresource sends an upd...

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      May 8, 2014

    • zoemackey

      Zoe Mackey is now a member of Berrett-Koehler Community

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