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Good Company


Good Company lays out the convergence of social, economic, and political forces— ranging from the explosion of online information sharing to the emergence of the ethical consumer and the rapid expansion of the green market—that are ushering in this new era. Moreover, the authors prove the connection between good corporate behavior and the bottom line with their Good Company Index.

 

Using a host of real-world examples Bassi and company carefully explain each aspect of corporate worthiness, offering companies a guide to what it now takes to win customer loyalty. Good Company moves the debate about corporate citizenship from the realm of faith to the realm of facts, showing it’s no longer a question of ethics or virtue: it’s a matter of survival.



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