
The secret to changing the world is hidden in plain sight—in fact, it’s half the population. Women vote more, volunteer more, and give to more charities than men do. They control over half of the total wealth in America. Corporations have long recognized the growing power of woman and have been targeting them for years. The She Spot is a practical and provocative primer showing how nonprofits and social change organizations can do it too.
Lisa Witter and Lisa Chen reveal surprising insights into women’s real social priorities (for example, in one poll only 7% of women identified “protecting reproductive choice,' supposedly the women’s issue, as a top priority for Congress). They describe four core principles—care, control, connect, and cultivate—for designing messages that will resonate with women of all ages and backgrounds.
Executive Coaching for Results Based on rigorous reseach and extensive case studies and docoumentation, this is the only comprehensive guide to using executive coaching in organizations…
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Aspen Institute Guide to Socially Responsible MBA Programs: 2008-2009The Aspen Institute, a premier non-profit, research organization for corporate social responsibility, offers the first comprehensive guide to the world’s leading global MBA programs in CSR. …«add to cart |