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This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to the mission as the business grew.

 

No other book has explained how the company came to be sold to Unilever, one of the world’s biggest corporations. And none has described the unprecedented contract Ben & Jerry’s negotiated with Unilever to preserve the three-part mission or the complex working relationship that has allowed the company to pursue that mission on a much larger stage.


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