The She Spot

Why Women Are the Market for Changing the World, and How to Reach Them

Lisa Witter (Author) | Lisa Chen (Author)

Publication date: 06/16/2008

Bestseller over 20,000+ copies sold

The She Spot
Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just “women's issues.” In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation's largest public interest communications firm, explain why women's enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice—much of which flies in the face of conventional wisdom—on how to better connect with women and advance your mission.

Read more...

Formats
Hardcover - $24.95 - Members: $22.46
Hardcover - $24.95 - Members: $22.46
ePub - $24.95 - Members: $17.47
PDF eBook - $24.95 - Members: $17.47
Quantity

Find out more about our Bulk Buyer Program

  • 10-49: 20% discount
  • 50-99: 35% discount
  • 100-999: 38% discount
  • 1000-1999: 40% discount
  • 2000+ Contact Leslie Davis ( [email protected] )
Orders of 10+ copies shipping to one address receive free ground shipping within the U.S. Shipping to separate individual addresses via USPS media mail will be applied a handling fee:
Book Details
Overview
Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just “women's issues.” In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation's largest public interest communications firm, explain why women's enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice—much of which flies in the face of conventional wisdom—on how to better connect with women and advance your mission.
About the Authors
Endorsements
Table of Contents
Excerpt

We also recommend