Communique



Preface
Introduction
PART ONE
SIX START-UP CHOICES
1 Setting Goals: What Makes You Hungry?
2 Picking Markets: Feed Your Customers and They’ll Feed You 
3 Raising Capital: Maintain Your Fighting Weight 
4 Building the Team: Whom Do You Invite to the Table? 
5 Gaining Share: Satisfy Your Customers’ Cravings 
6 Adapting to Change: Don’t Let Others Eat Your Lunch 
PART TWO
IMPLICATIONS FOR STAKEHOLDERS
7 Straight Talk from Start-Up Capital Providers
8 Can Big Companies Train Entrepreneurs?
9 Resources 
Notes 
Acknowledgments 
Index 
About the Author 

Preface

Introduction


PART ONE

SIX START-UP CHOICES


1 Setting Goals: What Makes You Hungry?

2 Picking Markets: Feed Your Customers and They’ll Feed You 

3 Raising Capital: Maintain Your Fighting Weight 

4 Building the Team: Whom Do You Invite to the Table? 

5 Gaining Share: Satisfy Your Customers’ Cravings 

6 Adapting to Change: Don’t Let Others Eat Your Lunch 


PART TWO

IMPLICATIONS FOR STAKEHOLDERS


7 Straight Talk from Start-Up Capital Providers

8 Can Big Companies Train Entrepreneurs?

9 Resources 


Notes 

Acknowledgments 

Index 

About the Author