SIX START-UP CHOICES
1 Setting Goals: What Makes You Hungry?
2 Picking Markets: Feed Your Customers and They’ll Feed You
3 Raising Capital: Maintain Your Fighting Weight
4 Building the Team: Whom Do You Invite to the Table?
5 Gaining Share: Satisfy Your Customers’ Cravings
6 Adapting to Change: Don’t Let Others Eat Your Lunch
IMPLICATIONS FOR STAKEHOLDERS
7 Straight Talk from Start-Up Capital Providers
8 Can Big Companies Train Entrepreneurs?
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