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BK Magazine Words Worth Knowing
Posted by Jeevan Sivasubramaniam, Managing Director, Editorial, Berrett-Koehler Publishers Inc.
To evoke is to call to mind; a certain smell may evoke a long-lost memory. To invoke is to call upon some thing.
So hopefully your cooking evokes memories of mom's kitchen. But if tit doesn't, you might consider invoking the kitchen gods for help.