Traduce

Jeevan Sivasubramaniam Posted by Jeevan Sivasubramaniam, Managing Director, Editorial, Berrett-Koehler Publishers Inc.




Traduce: Because it sounds so close to introduce- especially in pronunciation - it’s easy to think that this is a harmless word. In fact, to traduce someone is to speak ill of them or tell lies about them to damage their reputation - a far worse thing than just introducing them.