Driving Growth Through Innovation

How Leading Firms are Transforming their Futures

"It takes a lot of work to go from an idea to a successful innovation and this book outlines the process in a very readable way. If you are in a small business or a large company, and if you are trying to create an innovation in a product, a process, or a new business or management strategy, I think you would profit by reading this book."
Art Fry, inventor of 3M Post-it Notes®

Offers step-by-step strategies for driving innovation in any company
Offers a behind-the-scenes look inside twenty-three innovation-adept companies, including Herman Miller, Citigroup, EDS, GE Capital, and others
By the bestselling author of Managing the Future (over 75,000 copies sold)

Only companies that can consistently bring innovative new products to market will continue to grow and thrive in our rapidly changing economy. As a result, companies, large and small, have embraced innovation as the critical business skill of the 21st century. But for most companies, breakthrough innovations are still simply happy accidents-they don't have a clue how to build a systematic, sustained innovation capacity into their business model.

Based on rigorous research into the practices of twenty-three real companies-and the unique practices they're using to encourage innovation and spur growth-Driving Growth Through Innovation offers a practical, comprehensive approach for designing and implementing an enterprise-wide innovation strategy.

Robert Tucker explains how to:

establish an environment that nurtures, rewards, and celebrates innovation at every level and in every part of the company
visualize the future for a customer or market
position your company to invent a bigger future, fortify the "idea factory" to seek out potential breakthroughs
manage creative ideas to maximize their potential to lead to breakthroughs

Driving Growth Through Innovation offers numerous case studies of how innovation-adept companies are going beyond the conventional methods of market research, focus groups, and customer surveys to completely retool their ideational processes.

"Driving Growth Through Innovation represents years of research, thinking, and hands-on experience by one of the leading experts in the field. Leaders who want to introduce their firms to the latest methods of delivering growth need to read this book and follow its savvy advice."
-- Michael LeBoeuf, Ph.D., author of How to Win Customers and Keep Them for Life

"I love this book! At a time when American companies desperately need to capitalize on people's creativity and discover new profit streams, Driving Growth Through Innovation gives us a roadmap for total enterprise transformation. This book is destined to change how companies achieve growth in the 21st century."
-- Joyce Wycoff, Cofounder, InnovationNetwork

"This book is full of practical strategies every intrapreneur can use to turn good ideas into profitable realities. Everyone interested in innovation should read this well-researched and highly practical book."
Gifford Pinchot III, Chairman of Pinchot & Company and author of Intrapreneuring in Action

"A useful book on innovation should supply ideas and methodologies for implementation, validated by real case examples. Tucker has accomplished this in a very readable and enjoyable book. It will stimulate your creative juices."
Glen Nelson, MD, Vice Chairman of the Board, Medtronic Corporation

Robert B. Tucker is president of The Innovation Resource, a consulting firm based in Santa Barbara, California. He advises companies ranging from Sun Microsystems to Duracell to Citibank on how to redesign their innovation processes for growth. A former adjunct professor at the University of California, Los Angeles, he is the author of Winning the Innovation Game, How to Profit From Today's Rapid Changes, Managing the Future: 10 Driving Forces of Change for the 90s, and Customer Service for the New Millennium.