Jeff DeGraff is an advisor to Fortune 500 companies—including General Electric, Coca-Cola, Google, Mercedes-Benz, and many more—and a professor at the Ross School of Business at the University of Michigan. He has written several books, including Innovation You, Creativity at Work, and Leading Innovation, and his thoughts on innovation are regularly covered by Inc., Fortune, and Psychology Today, to name a few. He has a regular segment on public radio called The Next Idea.
The Creative Mindset

“Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extra...

The Innovation Code Card Game

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The Innovation Code

Innovation comes from creative tension, not harmonious interaction, says “Dean of Innovation” Jeff DeGraff. He identifies...

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