Elaine Dundon, MBA, is the cofounder of the Global Meaning Institute. She is passionate about helping people find meaning in their personal and work lives, as well as helping organizations create meaning-centered workplaces to deliver products and services that truly make a meaningful difference. She began her career in brand management at Procter & Gamble. A thought leader in the field of personal and organizational innovation, she authored the best-selling book The Seeds of Innovation and created the groundbreaking course on innovation management at the University of Toronto. Her work evolved to the “human side of innovation,” incorporating meaning, leadership, philosophy, and metaphysics to help people and organizations reach their full potential.