Kellie McElhaney is Co-Faculty Director of the Center for Responsible Business at the Haas School of Business, University of California, Berkeley. She developed and launched the Center in January 2003. She consults to many Fortune 500 companies and was named a 2005 Faculty Pioneer for Institutional Impact in the Aspen Institute’s biennial report Beyond Grey Pinstripes.

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    Just Good Business

    How can corporate social responsibilty become part of your brand?

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